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Macintosh Users: Watch out for the misleading marketing for Acrobat 9 Pro Extended
An important message to Macintosh users who are considering purchasing Acrobat 9: I am writing to let you Mac users know that the current marketing for Acrobat Pro is very confusing. On the page for Acrobat Pro, is a very enticing sidebar that says “Consider Upgrading to Acrobat 9 Pro Extended” It outlines all the cool things that Extended can do. I had seen some publicity for Extended and so I immediately clicked that button to find out more about this version. It is a very compelling product that has a presentation application, 3D capabilities, and the form creation product Live Cycle Designer. I was very excited about this product, when I was lucky to have checked the System Requirements for this product. And was amazed to find that this product is Windows only! It is one thing to shove the Mac market off to the side as Acrobat has in the past. For instance, in the past, Acrobat products have provided features for Windows that were missing on the Mac. But the current advertising borders on misleading advertising. Rather than just hide the Windows-only features under the same name as the Macintosh product, Adobe has come out with a Windows-only product that doesn’t clearly state it is Windows only! To publicize a product on a page that is cross platform and then make it very hard to find out that the product is Windows only is terrible. And I guarantee that this will lead to many people ordering something they can not use. And will be very angry about! I have written to several people I know at Adobe to complain about this. I would suggest that others use the Adobe feedback page to tell Adobe how this makes you feel. Meanwhile, I’m glad that I won’t have to shell out the extra money for this Windows-only product.
Swapping Colors in Illustrator
I’m working on a 4 color-process job in Illustrator that uses a blue that is our corporate blue. Well now the job is almost ready for press and they decided to make this a 5-color job. I know there is an easy way to make all this blue a PMS5425 blue. Is this enough info? Can you help me out?
Sandee Cohen
After a long career in advertising, Sandee Cohen began teaching computer graphics in 1990. She has taught for New York University, New School University, the University of Hawaii, City College in New York, as well as many private organizations. A dynamic and entertaining speaker, she has been a frequent participant at MOGO Media events such as the InDesign and Creative Suite conferences, and Macworld Expo. She is the author of all versions of the InDesign Visual Quickstart Guide (Peachpit Press) as well as co-author of Real World Adobe Creative Suite 2. She has also written books on Fireworks, FreeHand, Illustrator, and desktop publishing.
Anne-Marie Concepción
Anne-Marie “HerGeekness” Concepción is an accomplished design studio owner, consultant, trainer, author and speaker on all things related to digital design and production. She’s the co-host of the InDesign Secrets blog and podcast with David Blatner. Her Chicago-based firm Seneca Design & Training creates print, web and interactive PDF projects for clients including the Joyce Foundation, the International Housewares Show and LobsterGram. Anne-Marie is also a seasoned Adobe and Quark authorized trainer with clients across the country, recently helping BBDO, McDougal Littel, Loyola Press, Playboy Enterprises and McDonalds Corp. move to Adobe InDesign, often helping them incorporate Adobe InCopy as well. Her free bimonthly e-zine, DesignGeek, with “tips and techniques for the digital designer” is enjoyed by thousands of designers around the world. Visit DesignGeek Central at her studio’s web site, senecadesign.com.
Diane Burns
Diane Burns is one of the pioneers in electronic publishing, and in 1984 founded TechArt International. TechArt was one of the first Macintosh-based design firms in the country and today is one of the leading firms for print and web design specializing in East Asian languages. She is an Adobe Authorized Instructor and the author of several books and many articles on publishing. She is a frequent contributor to InDesign Magazine.
David Blatner
David Blatner is the author of 15 books on topics such as InDesign, Photoshop, and QuarkXPress — including Real World InDesign, InDesign Breakthroughs, and Real World Photoshop. He is the co-host of InDesignSecrets.com, the editorial director of InDesign Magazine and The InDesign Conference, and a contributing editor to CreativePro.com. Over a half a million copies of his books are in print in 12 languages, winning him awards and praise from readers. He has spoken at conferences and workshops around North America, Europe, Australia, Japan, and South Africa.
Mordy Golding
Mordy Golding, an Adobe Certified Expert and Adobe Certified Print Specialist, has served as a hands-on trainer and has spoken at worldwide events and seminars including Macworld, Seybold, NAB, and PhotoshopWorld. His books include the soon-to-be-released Real World Illustrator CS, SAMS Teach Yourself Adobe Creative Suite All in One, The Web Designer’s Guide to Color and SAMS Teach Yourself Adobe Illustrator in 24 Hours. Mordy has also recorded several training videos including Illustrator Fundamental Techniques and Advanced Techniques by Software Cinema (www.software-cinema.com) and Learning Adobe CS Integration and Version Cue by Lynda.com (www.lynda.com). Mordy worked at Adobe as the product manager for Adobe Illustrator 10 and Adobe Illustrator CS, and in October of 2003, Mordy was named a ‘Champion of Graphic Design’ by Graphics IQ.