Macintosh Users: Watch out for the misleading marketing for Acrobat 9 Pro Extended
An important message to Macintosh users who are considering purchasing Acrobat 9: I am writing to let you Mac users know that the current marketing for Acrobat Pro is very confusing. On the page for Acrobat Pro, is a very enticing sidebar that says “Consider Upgrading to Acrobat 9 Pro Extended” It outlines all the cool things that Extended can do. I had seen some publicity for Extended and so I immediately clicked that button to find out more about this version. It is a very compelling product that has a presentation application, 3D capabilities, and the form creation product Live Cycle Designer. I was very excited about this product, when I was lucky to have checked the System Requirements for this product. And was amazed to find that this product is Windows only! It is one thing to shove the Mac market off to the side as Acrobat has in the past. For instance, in the past, Acrobat products have provided features for Windows that were missing on the Mac. But the current advertising borders on misleading advertising. Rather than just hide the Windows-only features under the same name as the Macintosh product, Adobe has come out with a Windows-only product that doesn’t clearly state it is Windows only! To publicize a product on a page that is cross platform and then make it very hard to find out that the product is Windows only is terrible. And I guarantee that this will lead to many people ordering something they can not use. And will be very angry about! I have written to several people I know at Adobe to complain about this. I would suggest that others use the Adobe feedback page to tell Adobe how this makes you feel. Meanwhile, I’m glad that I won’t have to shell out the extra money for this Windows-only product.