Monday Aug 25th, 2008


TimePhotoshop Live: Track A
Track B
8:00am - 9:00amRegistration, and AskMOGO help desk
9:00am - 10:20amKeynote Day 1:
Essential Photoshop Tips and Techniques

Mike McHugh
Sometimes it’s the little things that make the biggest difference. Come take a quick look at some “little things” that are often the most important when working in Photoshop. Remember: whether you’re a new Photoshop user or a seen-it-all maven, there’s always more to learn about this extraordinary program.
[Same as Track A]
10:20am - 10:30amBreak
10:30am - 11:50amMasks, Channels, and Compositing
Mark Galer
Building masks (selections) is one of the most important skills in mastering Photoshop. Learn how to hide parts of your image, merge two images into each other, and preserve fine detail in the subject’s hair and the original shadow when replacing the background.
  • Understanding and using masks in layers
    Creating layer masks from paths
    Refining and adjusting masks
    Discover how blend modes are the secret to s೎ssful compositing
    Color matching techniques to synchronize your component images

Preparing Images for Layout
David Harradine
Separate myth from fact and delve into what you need to know to prepare your images for InDesign.
  • RGB vs. CMYK
  • Resolution
  • Why metadata is your best friend
  • Linking vs. embedding
  • What’s different if you’re using InDesign CS3
  • What to use: TIFF, PSD, PDF, or...
11:50am - 1:00pmLunch on your own
1:00pm - 2:20pmRetouching Images
Mark Galer
Learn how to retouch images like the pros! Join us in learning why some of the coolest Photoshop CS3 image retouching skills are also surprisingly easy.
  • Advanced skin retouching techniques to give a natural appearance
    Enhancing eyes, teeth and eyelashes
    Advanced Healing Brush and Stamp tool techniques
    The importance of blend modes to improve retouching
    Advanced sharpening techniques
    Targeting shadows and highlights to your output device
Getting Great Color:
Essential Color Management Techniques

David Harradine
The color on screen doesn’t match the color in print? The color in Photoshop doesn’t match the color in InDesign? You need color management! Learn the basics in this fast-paced tutorial on one of the most important features in desktop publishing.
  • Getting colors to match across all your Creative Suite programs
  • Softproofing: Trusting what you see on screen
  • The 5 most important rules of color management
2:20pm - 2:30pmBreak
2:40pm - 3:40pmFrom Digital Camera to Press: Bridge, Photoshop, Camera Raw, and InDesign
Philip Andrews
Most users still use a 20th-century workflow. It’s time to get efficient and start using 21st century tools! This session guides you through the process of prepping files with Camera Raw, editing in Photoshop, and placing in InDesign.
  • Which image adjustments you should do in Photoshop vs. Camera Raw
  • New in CS3: Using Camera Raw for JPEGs and TIFFs
  • Smart object workflow using embedded raw files
Video and 3D in Photoshop CS3 Extended
Mike McHugh
Adobe Photoshop CS3 Extended has new video and 3D support that puts unprecedented power in your hands. But how do you work with these new tools? Learn the dos, as well as the don’ts.
  • Timeline Basics
  • The Ins and Outs of Image Sequences
  • Using Effects on Video Smart Objects
  • Audio Secrets
  • Encoding Your Movie
  • Understanding 3D Models
  • Editing Texture Maps
  • Embedding Vector Data from Illustrator
3:40pm - 3:50pmBreak
3:50pm - 5:00pmPhotoshop: Best Practices
Philip Andrews
There are dozens of ways to do the same thing in Photoshop. Take this opportunity to learn the difference between good and bad, efficient and inefficient, flexible and inflexible... The answers may surprise you!
  • How to edit (and then re-edit) without causing harm
  • Working with the end in mind
  • Keeping your options open
  • Learn about parametric and non-destructive editing
  • The latest smart workflows explained
Bridge Tips for Photoshop Users
Mike McHugh
Adobe Bridge is the glue that holds the Creative Suite together, and you have to know how to use it if you’re going to be efficient with these programs. Managing your images, text, InDesign documents, and other assets is one of the most challenging tasks in today’s fast-paced world. Join us for the inside scoop on keeping track and keeping up with Bridge.
  • New CS3 features, including stacks and the loupe tool
  • Automation in CS2 and CS3
  • Getting Bridge Lightroom and Photoshop to play nicely together
  • Fast ways to edit, find and Display your photos


Tuesday Aug 26th, 2008


TimePhotoshop Live: Track A
Track B
8:00am - 9:00amRegistration, and AskMOGO Help Desk
9:00am - 10:20amKeynote Day 2:
Photoshop Old School: New Tools Are Great, Solid Techniques Are Better

Peter Eastway
Sure, there are great reasons to upgrade to the newest and version of Photoshop; but honestly, the cool new features are no match for a solid understanding of basic Photoshop techniques. Find your firm foundation with this fun-filled romp through Photoshop’s core tools and key features.
[Same as Track A]
10:20am - 10:30amBreak
10:30am - 11:50amProfessional Sharpening Techniques
David Harradine
There is far more to know about getting sharp-looking images than just running a quick Unsharp Mask! Learn the ins and outs of when to sharpen, how much to sharpen, and – most importantly -- how to sharpen from one of the world’s leading Photoshop experts!
Create
Peter Eastway
Photography has matured. Historically, it was difficult to make a photograph, but today it happens automatically with modern cameras. The challenge professional and enthusiast photographers face is how to create images that will make people stop and look. How do we get people to say, ‘Wow’. In this session, internationally renowned photographer Peter Eastway shares his approach to photography, beginning with influences and seeing, and concluding with his use of Photoshop to refine and vitalise his images.
11:50am - 1:00pmLunch on your own
1:00pm - 2:20pmPhotoshop for the Web and Flash
Mike McHugh
You thought you knew the basics of making Web graphics in Photoshop, but Adobe has snuck in a number of cool features over the past few versions that you probably don’t know about.
  • Best practices for Web graphics
  • Slicing and dicing
  • Fireworks CS3 vs. ImageReady
  • Making the most of Photoshop’s HTML features
  • Flash CS3 integration
Photoshop Illustrator = Great Teamwork
Mordy Golding
Illustrator is the world’s best “Photoshop plug-in”! Join us on this deep dive into how to use these two programs together to maximize your efficiency and boost your creativity.
  • 3D Effects
  • Animation
  • Advanced Live Trace techniques
2:20pm - 2:30pmBreak
2:30pm - 3:40pmAdvancing Photoshop Techniques
Les Walkling
This session is designed for anyone already proficient with advanced applications of Photoshop who now wants to significantly extend their skills and knowledge. It provides a comprehensive overview of Photoshop tools, techniques and image editing strategies, with an emphasis on solutions to practical imaging problems. The aim is to help you work more creatively, confidently, and efficiently as a Photoshop artist. Topics include:
  • Editing tone and colour independently
  • Re-defining spatial relationships
  • Chromaticity separations
  • Enhancing image luminosity.
The Smart Approach to Smart Objects
Mordy Golding
There’s no one right way to do things in Photoshop, but there sure are smart ways and not-so-smart ways. Learn how to work smart, with smart objects and Photoshop’s automation features.
3:40pm - 3:50pmBreak
3:50pm - 5:00pmFinal Tips, Q&A, and Prize Drawings
Ensemble
Which of our presenters has the most useful Photoshop tip? Plus, stay until the end for a chance to win great prizes, including a copy of Adobe Creative Suite 3 Premium!
[Same as Track A]


Wednesday Aug 27th, 2008


TimeTutorial ATutorial BTutorial C
9:00am - 4:30pm

Live Photoshoot: The Whole Workflow Explained
David Harradine
Follow a professional photographer through an entire photo shoot workflow. The morning is dedicated to setup and lighting, then composing and shooting. The afternoon will cover processing, sorting, managing, and Lightroom and Photoshop manipulations.

I Didn’t Know I Could Do That in Illustrator!
Mordy Golding
If you’re one of the many people who own Illustrator but hardly scratch the surface of what it can do, this is the class for you. Let an internationally-recognized trainer and author give you the low-down on this extraordinary program, including production-oriented tasks to help you build more efficient files that can be edited easily.
Adobe InDesign Quick Start
Sandee Cohen
This fast-paced, full-day InDesign course will get you up to speed quickly and help you make InDesign really fly. Taught by an internationally-known instructor, this is the class you need if you’re new to InDesign or need to learn this rich, powerful program fast.
  • Topics include: Overview of the tools, workspace, palettes, and document construction.


Thursday Aug 28th, 2008


TimeInDesign TrackCreative Suite: CreativeCreative Suite: Worfklow
8:00am - 9:00amRegistration, and AskMOGO Help Desk
9:00am - 10:20amEssential InDesign Tips & Tricks
Sandee Cohen
Learn how to make your pages fly with the essential shortcuts and techniques that top InDesign demons use every day.
  • Super-charging InDesign for a real-world production setting
  • Hidden and undocumented productivity features
  • Vital keyboard shortcuts for navigation and formatting
Blend Mode Magic
Mordy Golding
The layer blending modes are a big mystery, right? If you are one of those designers that forever cycle through the different blend modes until you find the “right” one, then this session is for you.
  • Which blending modes are the most important, and how to incorporate them into your daily workflow.
  • Instant image correction
  • Build up image density
  • Painting with light
  • Unsharp Mask on steroids
  • Reveal hidden details in blown-out image
Dreamweaver and CSS
Garrick Chow
Building a Web site without CSS is like building a skyscraper without rebar steel—the CSS is what provides strength and flexibility! Get up to speed fast with CSS and learn how to tweak and style like the masters.
  • Converting table-based layouts to CSS
  • How Dreamweaver makes CSS easy
  • Managing multiple CSS files
10:20am - 10:30amBreak
10:30am - 11:50amWhy Leave InDesign?
Mike McHugh
Why leave InDesign and use another application when you don’t have to? InDesign has plenty of Photoshop- and Illustrator-like features that you may not even know about.
  • Create Photoshop-style compositions
  • Turn on/off layers in imported images
  • Appling blend modes, opacity settings, feathering and drop shadows
  • Custom image masks
  • PLUS: New CS3 Features: Transparency controls (including glow and bevels) for fills, strokes and text
  • Exporting JPEGs
Creating and Using Flash with Adobe Illustrator and Photoshop
Mordy Golding
Few people realize how much Adobe has integrated Flash technology into the whole suite (both in CS2 and CS3). Follow Mordy through an eye-opening survey of how each program in the suite lets you import or create Flash and SVG files.
  • Importing Flash into InDesign for rich-media PDF files
  • Building layers and using symbols
  • Interactivity, blends, and animations
Paths vs. Pixels: When, What, Where, and How
Sandee Cohen
Paths will be paths, and pixels will be pixels, and never the twain shall meet. But in this indepth exposé, the “Vector Babe” pries into the hidden secrets of vectors and bitmaps, uncovering tasty morsels such as:
  • How to ensure your vector artwork stays that way
  • Converting pixels to paths and vice versa
11:50am - 1:00pmLunch on your own
1:00pm - 2:20pmAdobe Bridge for InDesign Users
Sandee Cohen
Bridge CS3 is a significant update to Adobe’s asset management tool, and understanding it is key to being efficient in the Suite.
  • Why Bridge makes managing your assets a breeze
  • Common keyboard shortcuts you just have to know
  • Organizing InDesign snippets and templates
  • Automating the Suite
  • Demystifying metadata
Live Effects in Illustrator
Mordy Golding
Deke is a legend in the Photoshop, InDesign, and Illustrator community! Come hear his straightforward, step-by-step approach to taking the simplest of objects and turning them into something
quite fantastic.
A Look at the Future
Michael Stoddard
Adobe has released public beta versions of Dreamweaver CS4, Fireworks CS4, and Soundbooth CS4. They have also shown some amazing “technology previews” of other features that may appear in the next versions of InDesign and Illustrator. Come see these “sneaks” for yourself and learn where the future of the Creative Suite is headed!
2:20pm - 2:30pmBreak
2:30pm - 3:40pmBuilding Long Documents in InDesign
Cari Jansen
Whether you are building a magazine, a catalog, or a book, it’s essential that you master InDesign’s long document features.
  • The Book file and its amazing features
  • Auto-numbering and auto-pagination
  • Sections: how and when to use them
  • Controlling page numbering, styles, and colors across multiple files
  • Tables of contents and indexing
Color Me Simple
Mordy Golding
Illustrator CS3 takes a huge leap forward in managing color on your page. Learn hot tricks and cool techniques for managing and manipulating color in your documents.
  • How Live Color helps you stay flexible
  • The magic of kuler and the Color Guide
  • Handling complex objects with Live Paint
I Didn’t Know Acrobat Could Do That!
Garrick Chow
Acrobat is the cornerstone of many print and interactive workflows these days. But most Acrobat users only use a small percentage of this incredibly rich application’s features. Whether you’re a new user or a seasoned pro, join us as we uncover some of the most helpful yet underused features in the program!
3:40pm - 3:50pmBreak
3:50pm - 5:00pm“Need to Know” Add-ons
Cari Jansen
Think outside the box and learn which plug-ins and utilities for Mac and Windows our presenters find essential in their day-to-day work!
  • Favorite font management
  • Essential InDesign, Photoshop, and Illustrator plug-ins
  • Cool utilities you should be using
Move and Groove: Expand Your Horizons with Video and Audio
Mike McHugh
Wake up and shake your pixels and vectors in this fast-paced, multi-app session that is sure to inspire, wow, and educate. It’s good, and good for you, too!
  • AfterEffects for Illustrator and InDesign users
  • Make a cool video in three easy steps
  • How to think in the fourth dimension
Get Smart: Smart Filters and Smart Objects
Mordy Golding
One of the most important rules of electronic publishing is: Stay flexible and keep your options open! Watch us avoid commitment and benefit from the ability to change our minds at any minute—even right before a deadline.
  • Using Layers and Layer Comps the Smart Way
  • Smart Objects and Smart Filters
  • Building a good foundation in InDesign, Illustrator, and Photoshop that can withstand an art director’s whims
  • Keeping your vectors when moving artwork among Photoshop, Illustrator, InDesign, and Acrobat


Friday Aug 29th, 2008


TimeInDesign TrackCreative Suite: CreativeCreative Suite: Worfklow
8:00am - 9:00amRegistration, and AskMOGO Help Desk
9:00am - 10:20amImages: In and Out
Mike McHugh
If you don’t understand how InDesign handles images, you’re going to end up banging your head against a wall. Stop the pain and learn it here.
  • When you should use PSD instead of PDF, TIFF instead of EPS
  • Editing and creating (and avoiding) clipping paths
  • Tricks for picture linking and the Links palette
  • Exporting JPEG and EPS images
  • Linking versus embedding images
  • Why you should import InDesign files into CS3 documents
Getting Great Color:
Essential Color Management Techniques

David Harradine
The color on screen doesn’t match the color in print? The color in Photoshop doesn’t match the color in InDesign? You need color management! Learn the basics in this fast-paced tutorial on one of the most important features in desktop publishing.
  • Getting colors to match across all your Creative Suite programs
  • Softproofing: Trusting what you see on screen
  • The 5 most important rules of color management
Transparency: What You Need to Know in All the Adobe Apps
Michael Stoddard
If there is one topic that draws admiration from designers and fear from output providers it’s Transparency. Learn why transparency effects don’t have to be scary, as well as how to “design responsibly” with these powerful tools.
  • What is flattening and why you need to care
  • Differences in transparency between InDesign, Illustrator, Photoshop, and Acrobat
  • Making transparency effects work from one program to the next
10:20am - 10:30amBreak
10:30am - 11:50amBulding Interactive PDF, Part 1
Sandee Cohen
Join Sandee as she demystifies InDesign’s confusing interface for making hyperlinks, bookmarks, and other essentials elements for interactive PDF files.
  • Making your table of contents clickable
  • Using hyperlinks and bookmarks for navigation inside InDesign
Photoshop for Designers: Getting the Most Out of Your Images with the Least Effort
David Harradine
  • Simple rules for great colour
  • Blending modes the hidden power tools
  • Colour to rich, high contrast Black and White
  • Best sharpening strategies
  • Smart objects and filters for maximum flexibility
Reliable PDF for Print Workflows
Michael Stoddard
In this session you’ll be immersed into the world of PDF workflow for print publishing using the Adobe Creative Suite applications. Includes important, detailed background information which will help you in your daily production, including:
  • Customizing your PDF presets — which settings to use for different workflows
  • Why PDF/X-4 and the new Adobe PDF Print Engine will revolutionize PDF handling
  • Watching out for the “gotchas”
  • What you should not trust to PDF
11:50am - 1:00pmLunch on your own
1:00pm - 2:20pmBulding Interactive PDF, Part 2
Mike McHugh
InDesign is quickly becoming the world’s best tool for building “rich media” PDF files, full of audio, video, Flash, and hyperlinked buttons. Learn how to build interactive PDF files and what pitfalls might await you.
  • Supercool rollovers
  • Using transparency effects to your advantage
  • Dual-purpose files that play and print!
Mind Your Q’s: Text and Typography Across the Suite
Sandee Cohen
Do you care about type? See how to get the best-looking type on the block, no matter which program you’re using.
  • The top five font myths
  • Solving the top five typography and font problems in InDesign, Photoshop, and Illustrator
  • The scoop on CID, TrueType, and dfonts
Awesome Dreamweaver Pages Made Easy
Garrick Chow
What if you could build a site with all kinds of amazing gadgets, tabbed interfaces, collapsible panels, animated transitions, and more... without having to write any code? That’s what Adobe is delivering with the Spry Framework for AJAX in Dreamweaver CS3. These features have to be seen to be believed!
  • Integrate dynamic data into Web pages quickly!
  • Let Spry Effects add visual transitions to your page elements
  • Finding and implementing the components you need
2:20pm - 2:30pmBreak
2:30pm - 3:40pmPower Styles
Sandee Cohen
Explore dozens of tips and techniques for getting the most out of your character, paragraph, and object styles. This session is a must for seasoned production artists who need to boost their productivity.
  • Power searches with style sheets
  • Automating run-in heads and formatted drop caps with nested styles
  • Format an entire story with dozens of styles with a single click
  • Object styles: The secret efficiency weapon
Photoshop Masking Techniques for Print and Web Layouts
David Harradine
Whether you want your images to have hard-edged clipping paths or soft, anti-aliased masks, this session will give you the tricks and techniques you most need for a high-quality job that takes less time.
  • Building a good mask quickly, even if you aren’t a Photoshop expert
  • When to use (and not to use!) clipping paths?
  • Creating magazine covers that merge vector and pixel images
Working with Alternate Style Sheets in Dreamweaver
Garrick Chow
When you design a webpage these days, you can never be certain whether the page will be viewed on a computer monitor, a mobile device, or printed on a piece of paper. Traditionally, web designers have provided links to mobile versions or printer-friendly versions of their pages--a time consuming process. But by using Dreamweaver and alternate style sheets, you can create one version of your webpage and have its appearance automatically change based on the device your visitors use to view your site.
  • Preparing a page for display on mobile devices
  • Creating a style sheet to control how your pages look when they’re printed
3:40pm - 3:50pmBreak
3:50pm - 5:00pmTips! Tips! Tips!
Which of our presenters has the most useful Photoshop tip? Plus, stay until the end for a chance to win great prizes, including a copy of Adobe Creative Suite 3 Premium!
Final Tips, Q&A, and Prize Drawings
Sandee Cohen
Join Sandee as she brings everything and the kitchen sink in an end-of-show, all-out tip frenzy.
Final Tips, Q&A, and Prize Drawings
Mike McHugh
Need a few last tips for the road? Join Mike as he answers questions and uncovers a few last-minute techniques you need to know.