Tuesday September 13, 2011

 Time

Track 1 –
Digital Magazines

Room S106b

Track 2 –
eBooks, Newspapers & HTML

Room S106a

Track 3 -
PDF: Interactive & Print On-Demand 

Room S105a

9:00-10:15a

Keynote - State of Digital Publishing

Defining 'digital publishing' is becoming more difficult as the number of platforms, devices, and technologies keep growing. Over the past few years, we have seen an explosion of new technologies that have not only changed the very way we consume content, but the way we create it.

During these two days, we'll be exploring a wide range of technologies that will allow you to effectively leverage your content across varying user experiences, and satisfy a range of consumer needs — from providing on-demand print files rich in layout, to searchable, swipable, video-enabled documents that work across computer screens, phones and tablets.

10:30-11:45a

Landscape of Digital Magazines

Pariah Burke

Let's start off with a lay of the land. There are many approachs to digital magazines, ranging from web-hosted services, issue-based files for readers, and full custom-app solutions. We'll be exploring each of these models and demonstrating several example publications.

eBook Formats and ePUB 3

April Clark

There are quite a few digital book formats that have been circulated in the recent future. Some formats are proprietary to a specific eReader, while many are based on open-source technologies. Most notable is ePUB, which is in it's 3rd specification, and really broadens the landscape for eBook's technical capabilities.

PDF Settings for an On-Demand Print Document

Jim Maivald

As more publications are consumed digitally, consumers are deciding what and when they want to print documents. Learn the settings and techniques for creating PDF files that are optimized for printing on consumer printers.

 11:45-1:00p

 Lunch - on your own

1:00-2:15p

Online and In-App Hosted Magazine Services

Chris Converse

One of the original forays into the digital magazine space is web-based distribution. These solutions are based on the premise that you prepare your files in a variety of desktop applications, and they’ll convert them to an online readable format. Recent advancements include document and article sharing, personal online libraries, integration with social media, and even cross-media publishing to tablets and phones. In addition, there are a number of mobile Apps that provide plug-ins for your software, and allow you to distribute rich interactive documents via their “container.”

Creating an ePUB with Calibre

Brian Wood

Calibre can convert a large number of existing file formats to a wide range of ebook formats. Calibre accepts such file types as PDF, HTML, RTF, TXT and more, and can convert them to such formats as ePub, .MOBI, and PDF, to name a few. Considering most applications can 'Save as' some form of HTML or PDF, including applications like Microsoft Word, calibre can turn most any application into an ePub authoring tool.

Dynamically Generated PDF

Jim Maivald

Ever wonder how your PDF-based concert ticket knows which seats you purchased, or how a boarding pass has your exact barcode information? Many websites create PDF files on-the-fly, and incorporate data based on you and your transaction. Come see how Adobe makes this possible for you with InDesign Server.

2:30- 3:45p

Creating Your Own with Adobe Digital Publishing Suite

James Fritz

One of the newer platforms to take care of tablet magazine publishing is the Adobe Digital Publishing System. Using Adobe InDesign as the HUB, the Adobe DPS features a workflow based around the most widely used design tool in the world, along with integrated interactive media built on top of the amazing features of Creative Suite 5.5.

Creating Web Apps for Newspapers and Services

Chris Converse

A growing trend for cross-device publishing is Web Apps. With mobile browsers on devices supporting HTML5, CSS3 and JavaScript, publishers can create pretty compelling app-like experiences that run from their web servers. While the Apple iOS lets you add these to your homescreen as with native apps, other platforms allow similar bahaviors in the form of bookmarks and shortcuts.

Add Interactivity in Adobe Acrobat

Jim Maivald

Did you know you can add interactive elements to any PDF file with nothing more than Adobe Acrobat? Learn to add bookmarks, hyperlinks, Flash movies and video to your PDF files. We'll show you how step-by-step.

4:00- 5:15p

Creating Your Own with Quark AppStudio

Pariah Burke

AppStudio is a module for QuarkXPress that enables you to deliver interactive experiences to the iPad. Publishers can incorporate rich media and interactive elements directly into the documents, then publish the content with litle technical barriers.

Creating ePub with Adobe InDesign CS5.5

April Clark

For the past few versions, InDesign has supported both ePub and HTML export. In CS5.5, InDesign's capabilities for ePub creation are unparralleled in the industry. With tools such as style mapping for HTML, TOC creation, video and media, and anchored objects among many others, InDesign continues to lead the industry in one-stop shopping for rich, no-code, ePub creation.

Using PDF as a Collaboration Tool

Brian Wood

You may have a sticky note or two on a PDF, but did you know you can synchronize sticky notes across your PDF file, even after you email it to others? Not only is PDF suitable for final distribution, it is loaded with features to help you get to the final version.

Wednesday September 14, 2011

 Time

Track 1 –
Digital Magazines

Track 2 –
eBooks, Newspapers & HTML

Track 3 -
PDF: Interactive & Print On-Demand

 9:00-10:15a

Creating Interactive Publications with Adobe DPS - Part 1

Brian Wood

Adobe InDesign CS5.5 continues to push the interactive envelope with it's ingration of the Adobe Digital Publishing Suite. We'll start with in in-depth look at setting up a project, including the required folder structure for bundling your content into a digital publication. Once we begin to dive in, we'll cover tips for re-purposing print content as well as UI considerations for different devices including iPad and Android tablets. Lastly we'll look at methods for testing and sharing your work, via Acrobat.com, before final distribution.

Creating ePub with QuarkXPress

Pariah Burke

QuarkXPress 9 now contains direct support for creating ebooks that can be delivered via iBooks, Kindle, Nook, and other ebook stores.

Creating Interactive Documents - Part 1

April Clark

InDesign has been incorporating interactive features since CS2. However, later releases have given publishers incredible capabilities, all without writing one line of code. In part 1, we'll explore generating a TOC, buttons, hyperlinks, and article threads. Our focus will be to create one document that publishes to both PDF and SWF.

10:30-11:45a

Creating Interactive Publications with Adobe DPS - Part 2

Brian Wood

With our project and workflow defined, we'll dive into creating rich interactive content within InDesign. The Overlay Creator panel contains powerful tools for creating rich interactive experiences right within your InDesign document. We'll explore creating swipable slideshows, incorporating 360º photography, and linking between stacks within our digital publication.

Cracking an ePUB Open - Safely

Chris Converse

Did you know that an ePub file is really a ZIP archive? We'll show you how to safely open and extract the HTML and CSS files for editing in your favorite web application. We'll customize the CSS, make HTML changes, even add video and animations, then reinsert and recompress the ePub file. Take full control over the design and experience of your e-book.

Creating Interactive Documents - Part 2

April Clark

We'll continue on with adding controlling video within our interactive document, and completing the feature set for cross-publishing across PDF and SWF. Next, we'll begin to explore the SWF-based feature set in InDesign with Multi-state objects and animation.

11:45- 1:00p

 Lunch - on your own

1:00-2:15p

Creating Interactive Publications with Adobe DPS - Part 3

Brian Wood

While continuing to take advantage of tools in the Creative Suite, we'll edit and export video from Photoshop, then compress it for our magazine using the Adobe Media Encoder. Next we'll explore creating a panoramic with both 3rd party tools, and the Over Lay panel built into InDesign. Lastly, we'll explore incorporating HTML into our Digital Magazine.

Adding Animation and Video to ePUB

Chris Converse

With the multimedia specifications in ePub 3, the opportunity for animation and video becomes much greater in many eReader environments. Animations can consist of animated GIF, video, and even JavaScript. We'll explore animation and video creation techniques in tools like Photoshop, Sencha Animator, Fireworks, the Media Encoder and more.

Creating Interactive Documents - Part 3

April Clark

Many tools in the Adobe Creative Suite give us options for creating rich media for both PDF and SWF files. Explore video editing capabilities of Photoshop, animated SWF export from Illustrator, and encode media for a variety of devices with the Media Encoder.

2:30- 3:45p

Magazine Services Starting from PDF

Pariah Burke

There are quite a few online services that can turn your finished PDF document into a digital magazine. Many services offer the final result to desktop web browsers in Flash, while others offer to package up the content into an App, or eReader App, for distribution on mobile and tablet devices.

Using HTML in Adobe DPS to Create a Newspaper

Chris Converse

Two amazing HTML integration features fo the Adobe DPS include web views and HTML stacks. In each case, content can be fed directly into the publication from a web server. With full support for HTML5, CSS3 and JavaScript, all of the rich interactive content supported in your online newspaper can be preserved.

Embedding Interactive SWF into PDF

Brian Wood

With the release of Adobe Reader 9 in 2008, PDF files can contain interactive and animated Flash content. Not only did Adobe Reader get the Flash Player embedded, but you can also embed a series of resources into the SWF object, including graphics, XML and other SWF files. Come learn how to embed rich internet applications into your PDF files.

4:00- 5:15p

HTML5 Magazines and Newspapers

Chris Converse

Another approach to digital magazines is the pure HTML route. Many publishers are beginning to realize the powerful user experience that can be achieved with HTM5, CSS3, and JavaScript. By focusing on web standards, instead of custom Apps or Reader Apps, your publication can display on multiple devices and platforms with little, or no, alterations of your files.

PDF on eReaders

Brian Wood

Many eReaders support PDF as a file type for viewing. While the interactive, commenting, and Flash features are not supported, this option is quite viable for providing your documents. eReaders support searching, bookmarking, and pinch-zooming

PDF Portfolios

Pariah Burke

Digital publications can be assembled from a myriad of documents, and packaged up into a single user experience using PDF Portfolios. Combine PDF files, Office documents, video, SWF, and rich-internet applications into a single, customizable PDF Portfolio.