Conferences: The InDesign Conference: 2008: Miami Beach: Schedule : MOGO Media

Schedule

Tuesday Feb 26th, 2008

Time	InDesign Track A: Workflow	InDesign Track B: Creative	InDesign Track C: InDepth	Vector Track A: Workflow	Vector Track B: Creative	Paid Tutorials (Free with any PLUS pass)
8:00am - 9:00am	Registration and check-in
8:30am - 9:00am	Creativity Smackdown! hosted by Sandee Cohen and Mordy Golding Join our hosts and win fabulous prizes at this fun morning event!
9:00am - 10:15am	Keynote Address for The InDesign Conference and The Vector Conference Michael Ninness and Tim Cole InDesign, Illustrator, and Flash are a triumvirate that pack a punch unparallelled in the worldwide creative professional market. Learn why Adobe’s vector tools have taken over the market, and where they’re headed in the future. News flash: Apparently, Adobe will be showing a technology preview in this session involving both InDesign and Flash!	[Same as Track A]	[Same as Track A]	Keynote Address [See InDesign Conference Track A]	[Same as Vector Track A]	Tutorial A: 9:00am–12:00pm It’s Time to Learn Flash Chris Converse Many of us have held off learning Flash as long as possible, but now that it’s an Adobe product, it’s time to jump on the bandwagon and get up to speed quickly! This class covers the basics and sends you off with what you need to know to create cool Flash artwork.
10:15am - 10:30am	Break
10:30am - 11:45am	Images and Frames and Links, Oh My! NEW! Michael Ninness Placing and manipulating images in InDesign is one of those constant daily tasks. This session will reveal essential time-saving tips and techniques for managing images and links. Death to clipping paths! Tricks for picture linking and the Links palette Frame fitting options and tricks Linking versus embedding images How to import one InDesign file into another (and why!)	It’s Sweet: How The Suite Works Together NEW! Branislav Milic Come join us as we go deeper, uncovering how the Creative Suite applications comingle with InDesign! Metadata:The secret glue behind productive workflows How Bridge can help maximize your efficiency Moving data from one application in the Suite to another Bridge CS3 Tricks	InCopy for InDesigners Anne-Marie Concepcion If you haven’t heard about Adobe InCopy as a replacement word processor, you need this session! If you’ve heard about InCopy but you’re not sure if it fits into your workflow, you need this session! If you want to get really efficient with text edits, you need this session! When InCopy is better than Microsoft Word (and when it isn’t) Tracking changes Using InCopy features even if you don’t own InCopy! Managing Assignments in InDesign CS3 and InCopy CS3	Creating and Using Flash with Adobe Illustrator and Photoshop Mordy Golding Few people realize how much Adobe has integrated Flash technology into the whole suite (both in CS2 and CS3). Follow Mordy through an eye-opening survey of how each program in the suite lets you import or create Flash and SVG files. Importing Flash into InDesign for rich-media PDF files Building layers and using symbols Interactivity, blends, and animations	Patterns, Symbols, and Brushes Kacey Crouch Just when you think you know Illustrator pretty well, you realize just how deep this amazing program is. Come explore some of Illustrator’s most powerful yet misunderstood features.	Time to Learn Flash (continued)
11:45am - 1:15pm	Lunch - on your own
1:15pm - 2:15pm	Managing Your InDesign Assets Branislav Milic InDesign is a excellent tool for bringing together assets such as text and graphics. Learn the best way to manage those assets! Libraries Snippets Bridge Packaging assets	Type and Typography NEW! Michael Murphy InDesign is the undisputed master of typography, but to get the best-looking type, you need to really understand it's features. Turning good-enough type into beautiful type! Mastering the OpenType settings Controlling hyphenation & justification	Variables, Numbered Lists, and Other Context-Driven CS3 Features NEW! Claudia McCue InDesign CS3 offers dozens of new features, but some of the most important are also the least understood. Dive into these amazing and powerful features. When you should (and shouldn’t) use variable text. Building numbered lists over multiple documents What you need to watch out for	Color Me Simple Mordy Golding Illustrator CS3 takes a huge leap forward in managing color on your page. Learn hot tricks and cool techniques for managing and manipulating color in your documents. How Live Color helps you stay flexible The magic of kuler and the Color Guide Handling complex objects with Live Paint	Adding the Wow Factor to Flash Animations Colin Smith Okay, so you can animate something in Flash. Now it’s time to take the next step and make your animations sizzle and pop!	Tutorial B: 1:30pm–4:30pm I Didn’t Know I Could Do That in Illustrator! Sandee Cohen If you’re one of the many people who own Illustrator but hardly scratch the surface of what it can do, this is the class for you. Let a nationally-recognized trainer and author give you the low-down on this extraordinary program, including production-oriented tasks to help you build more efficient files that can be edited easily.
2:15pm - 2:30pm	Break
2:30pm - 3:30pm	Getting Started with XML Jim Maivald XML sounds like something for geeks, but it can truly become a “one-click .. done! technology.” Come and see why you should care about smart and easy automatic document creation. The important link between styles and XML tags How to bind graphical rules to information structure The tremendous power of keeping content and presentation apart	Tables Diane Burns Aren’t you glad you don’t have to make tables out of lines and boxes anymore? InDesign’s elegant table-creation tools allow you to easily create great-looking tables without pulling your hair out (or someone else’s). Importing Word and Excel tables InDesign’s new automatic header row feature Table tips and shortcuts Making tables that don’t even look like tables InDesign CS3’s table styles	Version Cue CS3 for InDesign Mordy Golding A question we often hear is: Where can I learn more about Version Cue? Well, now there’s finally a good answer. Here! Join author and consultant Mordy Golding as he describes what Version Cue is, walks you through setting up a Version Cue CS3 workflow, and shows you how to make Version Cue work for you. If you work with others, you definitely want in on this session.	Introduction to ActionScript for Designers NEW! Chris Converse Sure, ActionScript is programming, but don’t worry—you can do it! Follow along as we get you started scripting Flash and creating cool effects.	Cool Illustrator Text Effects Ted LoCascio Illustrator let you do jaw-dropping effects with text, but it’s not always obvious how to achieve greatness. Come have fun as we explore the ins and outs of text effects. Text gradients Avoid converting to outlines at all costs	Illustrator (continued)
3:30pm - 3:45pm	Break
3:45pm - 4:45pm	Styles Equal Substance NEW! Michael Murphy Explore the heart of the application: styles. They control, improve and influence many other features, some of which rely entirely on styles to work at all. This session is for seasoned pros looking to boost productivity with styles throughout CS2 and CS3 Automate formatting, layout, searching and replacing with advanced style techniques Style-driven Text Variables and Tables of Contents Object Styles: InDesign's Swiss Army Knife Every ID feature that interacts with styles	Building a Great InDesign Template NEW! Claudia McCue Building a template with which you or others can quickly lay out a document sounds far easier than it is. Learn the ins and outs of creating strong yet flexible templates. Setting up master pages Building robust styles Best practices for documenting your work Helpful plug-ins and resources	XML: Next Steps NEW! Jim Maivald Want to take XML to a deeper level? Get your hands dirty with tags. Bring your questions! Learn how XSLT can help you modify your XML. Discover special attributes for handling tables and styles What’s new with InDesign’s XML features And more!	Designing for Mobile with Flash Lite Mordy Golding Come learn how you can use Flash, Photoshop, and Illustrator to create content for mobile devices, such as cell phones and PDAs. It’s not nearly as difficult as it might seem! Previewing and testing with Adobe Device Central Building parallel sites for desktop browser vs. mobile	Can’t We All Just Get Along? Making PIxels and Vectors Work Together Brian Wood Just because you’re using Illustrator or Flash doesn’t mean you aren’t working with bitmapped images. Far from it! But s%u0CCEss depends on your understanding how these programs “think” about pixels. Illustrator’s resolution gotcha’s Making the most of Ilustrator’s bitmap tools When pixels just won’t do: Live Trace tips & tricks

Wednesday Feb 27th, 2008

Time	InDesign Track A: Workflow	InDesign Track B: Creative	InDesign Track C: InDepth	Vector Track A: Workflow	Vector Track B: Creative	Paid Tutorials (Free with any PLUS pass)	Mathematical Typesetting- Free for all attendees
8:30am - 9:30am	Registration and Check-In
9:30am - 10:45am	Anchored Objects Diane Burns Learn how to get the most out of anchored and in-line objects, arguably one of InDesign’s most powerful and underutilized features! Placing objects that flow with text anywhere on a spread Optimizing anchored objects with object styles Special effects	Type Tricks Ted LoCascio Text is at the heart of much of what we produce in InDesign. Learn some of the coolest tricks for making your text really pop. Text on a path Text rules Amazing text strokes Custom underlines and strikethroughs Align to Spine Bullets and Auto-Numbering	From InDesign to HTML Chris Converse Your boss just told you to put the annual report on the Web site? Learn how you can streamline the conversion of your InDesign documents into Web pages. Preparing and packaging your pages for Dreamweaver, or GoLive Key issues to think about when converting documents Exporting XHTML from InDesign CS3	The Art of Sesame Workshop Nancy Stevenson Come learn the Sesame Workshop process for creating lively, dimensional looking Vector character art for use on all product applications, including printing, animation, embroidery/appliqué, etc. Step by step hands on how to actually do it with Wacom & Brush Tool settings incl%u0DED. Get the Licensor’s perspective on how to create and prepare your art files. Plus, all attendees will be entered in a drawing to win a visit to the Creative Offices of Sesame Workshop and The Henson Workshop in New York City to meet the Muppet builders and see where the magic happens. (Travel to NYC not incl%u0DED.)	[Same as Vector Track A]	Tutorial C: 9:30am–12:30pm Adobe InDesign Quick Start Russell Viers This fast-paced, half-day InDesign course will get you up to speed quickly and help you make InDesign really fly. Taught by an internationally-known instructor, this is the class you need if you’re new to InDesign or need to learn this rich, powerful program fast. Open to both conference attendees and the public Optional: Bring your own laptop or reserve one in advance for a nominal fee Topics include: Overview of the tools, workspace, palettes, and document construction.	9:30am to 12:15pm Free Tutorial: Mathematical Composition with InDesign **Special Sponsored presentation by ITIP and Rudi Warttman Mathematical typesetting is one of the most challenging tasks that you can occur in textbook publishing. In this half-day tutorial, you will learn about the particularities of mathematical notation and how to put them into practice very easily with Adobe InDesign and the plug-in "InMath". You will get an overview of current mathematical fonts, learn why not each font is suitable for mathematical typesetting and why it's imperative to use Unicode-compliant fonts. All attendees are welcome to bring their own notebook with them. They will receive a fully functional, time-limited demo version of InMath so that they can follow the tutorial and further practice on their own. Topics include: Ways to create and depict mathematical expressions Mathematical fonts - an overview "Equation editors" versus "InMath" - different approaches Organizing equation types and sizes as "styles" Nested expressions - complex mathmematical expressions Interchanging equations between InDesign documents or with InCopy
10:45am - 11:00am	Break
11:00am - 12:15pm	Automating Your Workflow with Scripts Olav Martin Kvern Stop using your computer like a manual paste-up tool and start making it do some of your work for you! Remember: You don’t have to know how to script in order to use scripts! Adding your own custom features to InDesign Scripts versus macros Automating your workflow and page production Where to get cool scripts and how to customize them to your workflow.	Interactive PDF, Part 1 Sandee Cohen Join us as we demystify InDesign’s confusing interface for making hyperlinks, bookmarks, and other essentials elements for interactive PDF files. Making your table of contents clickable Using hyperlinks and bookmarks for navigation inside InDesign	InDesign for Output Providers Claudia McCue InDesign poses special challenges to output providers, such as how to best handle transparency and color management. Whether you’re an output provider or you have to work with output providers, this session is a must.	Video and Flash CS3, Part 1: Quick Start to Creative Video Colin Smith Flash has become one of the primary methods for distributing video on the Web, but many designers aren’t clear about how to do it and why. Come get the low-down with clear step-by-step instructions that will get you up and running quickly. We will wind up the session with some creative new ways of displaying Flash video that will set you apart from the masses, including the use of green screen, vector video and colorizing effects. In this fast paced and fun session you will learn how to: Add Video to web pages, no programming required Green screen on a (tiny) budget Export your animations for Broadcast or Video Jump start your creativity.	Real World Illustrator Tips & Tricks Mordy Golding Everyone who uses Adobe Illustrator — whether you’re new to it or have been using it for many years — has questions about it. This is the session to get solutions to Illustrator’s most vexing and frequently asked questions. Transparent blends and gradients Amazing 3D effects Cool designs for print and Web	InDesign (continued)	9:30am to 12:15pm Free Tutorial: Mathematical Composition with InDesign (continued)
12:15pm - 1:45pm	Lunch- On your own.
1:45pm - 2:45pm	Zen of InDesign Repair Anne-Marie Concepcion Sooner or later, something will go wrong... probably just before a big deadline. This class tells you what to watch out for and what you can do instead of panicking. The miraculous INX file Getting around font problems How to manage Preferences and AutoSave files Troubleshooting techniques	Interactive PDF, Part 2 Sandee Cohen InDesign is quickly becoming the world’s best tool for building “rich media” PDF files, full of audio, video, Flash, and hyperlinked buttons. Learn how to build interactive PDF files and what pitfalls might await you. Supercool rollovers Using transparency effects to your advantage Dual-purpose files that play and print!	Scripting: Next Steps Olav Martin Kvern Okay, you understand what scripting does and how to write basic scripts. Now it’s time to go deep with Adobe’s scripting guru in a no-questions-barred Q&A session that promises to delve into the good, bad, and downright messy aspects of scripting InDesign.	Video and Flash CS3 Part 2: Real-World Video Project with Flash, AfterEffects, and Production Studio Colin Smith The whole Creative Suite is far greater than the sum of its parts. Learn to use these powerful tools together to build exquisite visual and interactive masterpieces! In this session you will learn how to build a real-world application to deliver Video to the web and DVD. Cue points for Navigation Skin the video component Control playback with ActionScript 3 Full Screen H264 Video Add Closed Captioning	InDesign for Illustrator/Flash Users Kacey Crouch You may have your head stuck in Illustrator or Flash for ten hours a day, but someday you’ll find yourself needing to build something in InDesign. Learn it now, quick, before you find yourself staring at a blank page! Building a solid document fast The top 5 differences between InDesign and Illustrator How best to use your Illustrator and Flash content inside InDesign	Tutorial D: 1:45pm–4:45pm InDesign and the Web: The Cross Media Workflow Jim Maivald InDesign is just one piece of a larger publishing puzzle that includes the Web and mobile devices. Learn how to manage your content so that you can repurpose and reuse efficiently.	1:45pm to 4:45pm Free Tutorial: Mathematical Composition with InDesign **Special Sponsored presentation by ITIP and Rudi Warttman Mathematical typesetting is one of the most challenging tasks that you can occur in textbook publishing. In this half-day tutorial, you will learn about the particularities of mathematical notation and how to put them into practice very easily with Adobe InDesign and the plug-in "InMath". You will get an overview of current mathematical fonts, learn why not each font is suitable for mathematical typesetting and why it's imperative to use Unicode-compliant fonts. All attendees are welcome to bring their own notebook with them. They will receive a fully functional, time-limited demo version of InMath so that they can follow the tutorial and further practice on their own. Topics include: Ways to create and depict mathematical expressions Mathematical fonts - an overview "Equation editors" versus "InMath" - different approaches Organizing equation types and sizes as "styles" Nested expressions - complex mathmematical expressions Interchanging equations between InDesign documents or with InCopy
2:45pm - 3:00pm	Break
3:00pm - 4:00pm	Advanced Find/Change Branislav Milic If you deal with a lot of text, there are all kinds of find/change tricks you should know about. Delve into searching like you’ve never searched before! Object Formatting: The searches you never thought you could perform, such as find/change colors! GREP: How to search your text with regular expressions using InDesign CS3’s built-in find/change Hidden text formatting features	Cool (and often free) Extra Resources You Should Know About Kacey Crouch Creative juices not flowing? Want to push a button and have your document designed for you? Well, it may not be that easy—but close! In this session, learn where Adobe hides all of the extra goodies in the Creative Suite. Use templates in InDesign and Illustrator Scripts, plug-ins, clip art, what hidden resources in the other Suite applications See what is to be found on the extra CDs and the Web	Building Long Documents Brian Wood Whether you are building a magazine, a catalog, or a book, it’s essential that you master InDesign’s long document features. The Book file and its amazing features Auto-numbering and auto-pagination Sections: how and when to use them Controlling page numbering, styles, and colors across multiple files Tables of contents and indexing	Lay It Out With Illustrator Ted LoCascio While most people think of InDesign as the layout king, Illustrator is an awesome tool for one page items such as advertisements, book and magazine covers, posters, and so on. Learn how best to use this tool and why you might want to use it instead of (or in conjunction with) InDesign. Layer comps Working with Photoshop images and paths Key issues to keep in mind	Vectors Get Down to Business Sandee Cohen Put your vectors to work creating pie charts, bar graphs, and other business essentials. Whether you start with the raw data or finished Excel art, this class will show you how to jazz up even the most boring data: How to convert clunky Excel art into Illustrator paths How to use Illustrator’s built-in graphing tools How to apply graphic styles to automate chart creation How to create simple Flash animations out of Illustrator graphs	Cross-media (continued)	1:45pm to 4:45pm Free Tutorial: Mathematical Composition with InDesign (continued)
4:00pm - 4:15pm	Break
4:15pm - 5:15pm	GREP: Advanced Find/Change Techniques Michael Murphy How do you find all the text in your document that looks like an email address? How can you quickly swap all the first and last names in a 500-page directory? GREP is an extremely powerful way to search and replace based on patterns. If you work with a lot of text, you need this session.	InDesign Secrets: Tips and Troubleshooting David Blatner and Anne-Marie Concepcion Come rollick and roll with the co-hosts of the InDesignSecrets podcast while they explore hot tips and cool techniques. Bring your questions and be a part of this live recording of the world’s most popular InDesign podcast.	InDesign and World Languages Diane Burns InDesign makes multi-lingual publishing easy. This session will present a brief overview of the basics, and then focus on publishing in languages that use non-Roman characters sets. Open Type fonts, what they can and cannot do Typesetting in Japanese, Chinese and Korean Handling right-to-left (Hebrew and Arabic) and vertical (Japanese) composition Sharing multilingual files with others	Illustrator and Flash Tips! Tips! Tips! Ensemble The show’s not over ’til the last tip sings! Join the presenters as they bring everything and the kitchen sink in an end-of-show, all-out tip frenzy. Plus: End of conference drawing for prizes!	[Same as Vector Track A]	Cross-media (continued)

Thursday Feb 28th, 2008

Time	InDesign Track A: Workflow	InDesign Track B: Creative	Pixel Track A: Workflow	Pixel Track B: Creative	Acrobat Track A: Workflow	Acrobat Track B: Creative
8:30am - 9:30am	Registration and Check-in
8:30am - 9:00am	Creativity Smackdown! hosted by Sandee Cohen and Mordy Golding Join our hosts and win fabulous prizes at this fun morning event!
9:30am - 10:45am	Essential InDesign Tips & Tricks Branislav Milic Learn how to make your pages fly with the essential shortcuts and techniques that top InDesign demons use every day. Super-charging InDesign for a real-world production setting Hidden and undocumented productivity features Vital keyboard shortcuts for navigation and formatting	The World’s Best Vector “Plug-in”: Adobe Illustrator for InDesign Users NEW! Sandee Cohen InDesign and Illustrator are like brother and sister—but like any siblings, they also have their differences. Join an internationally renowned Illustrator expert as she shows you how to use these programs together in harmony, while avoiding common pitfalls. Working with color Placing artwork Dealing with embedded artwork Turning ordinary artwork into amazing imagery in a few easy steps.	Keynote: Photoshop Old School: New Tools Are Great, Solid Techniques Are Better Deke McClelland Photoshop is arguably the most famous piece of software in the world outside of Microsoft Office. It now forms a foundation for visual media from Web to print to architecture to medical imaging to video and industries you never even knew existed. Come learn about its history and its future, as it continues to transition and spread its pixel message across the galaxy.	[Same as Track A]	Keynote: I Didn’t Know Acrobat Could Do That! Lori DeFurio Acrobat has come a long way from the early days when Adobe was pushing the “paperless office.” But most Acrobat users only use a small percentage of this incredibly rich application’s features. Whether you’re a new user or a seasoned pro, join us as we uncover some of the most helpful yet underused features in the program!	[Same as Track A]
10:45am - 11:00am	Break
11:00am - 12:15pm	Color Management Fundamentals David Blatner The color on screen doesn’t match the color in print? The color in Photoshop doesn’t match the color in InDesign? You need color management! Learn the basics in this fast-paced tutorial on one of the most important features in desktop publishing. Getting colors to match across all your Creative Suite programs Softproofing: Trusting what you see on screen The 5 most important rules of color management in InDesign	Adobe Bridge for InDesign Users Anne-Marie Concepcion Bridge CS3 is a significant update to Adobe’s asset management tool, and understanding it is key to being efficient in the Suite. Why Bridge makes managing your assets a breeze Common keyboard shortcuts you just have to know Organizing InDesign snippets and templates Automating the Suite Demystifying metadata	Adobe Photoshop Lightroom Techniques Terry White Lightroom is far more than a powerful image manager: It’s a creative playground and a photographer’s dream. Learn how Lightroom can open doors and encourage experimentation to help you uncover the best image for every job.	3D Photoshop Colin Smith Photoshop CS3 Extended broke the barrier into the 3D world, making it easier than ever for design professionals to build and manipulate amazing graphics.	Print is Anything But Dead: An Adobe Perspective on the Future of Print Dov Isaacs Contrary to what many pundits may claim, print is not dead. But it isn’t your father’s print nor the print that you may have known and loved as little as five to ten years ago. In this session, we will examine the ongoing changes in the print industry and what strategies and workflows creative professionals, print service providers, and vendors alike need to learn and adopt to profitably flourish in this environment. New technologies you should know about Print technology products offered by Adobe’s partners Glimpses as to what lies ahead for Adobe products	Fundamentals of Building Interactive PDFs Sandee Cohen If you create documents that will be viewed on screen, you owe it to yourself (and your audience) to get up to speed with Acrobat’s great interactive features. Join us in this introduction to: Buttons Rich media (movies, sounds, Flash SWF, etc.) Transitions Hyperlinks Where and how best to build these elements into your documents
12:15pm - 1:45pm	Lunch- On your own
1:45pm - 2:45pm	Exporting PDF for Print Russell Viers If you’re not using PDF as the basis of your workflow, you’re not being efficient. Period. But using PDF doesn’t mean you’re getting the most out of PDF. Learn the secrets of the PDF masters in this intense tips, tricks, and techniques session. Why PDF is the “new EPS” Getting great PDFs out of InDesign Watching out for the “gotchas” What you should not trust to PDF	“Need to Know” Add-ons NEW! Think outside the InDesign box and learn which plug-ins and utilities for Mac and Windows our presenters find essential in their day-to-day work! Favorite font management Essential InDesign, Photoshop, and Illustrator plug-ins Cool utilities you should be using	Pixel Motion: Video and Interactivity Terry White Wake up and shake your pixels in this fast-paced, multi-app session that is sure to inspire, wow, and educate. It’s good, and good for you, too!	Professional Sharpening Techniques Deke McClelland There is far more to know about getting sharp-looking images than just running a quick Unsharp Mask! Learn the ins and outs of when to sharpen, how much to sharpen, and -- most importantly -- how to sharpen from one of the world's leading Photoshop experts!	Preflighting and Fixing PDFs Steve Werner Just because a PDF looks right on screen doesn’t mean that it will print s%u0CCEssfully, and a mistake in a PDF can mean the loss of thousands of dollars if it goes unchecked before presstime. Learn the ins and outs of preflighting and fixing your PDF files in Acrobat and with third-party solutions.	Interactive PDF Books, Magazines, and Presentations Sandee Cohen Once you know the basics of building interactive documents, you can expand your abilities to create ebooks, onscreen magazines, and cool presentations. Come see some great examples of interactive documents, and find out how they were constructed.
2:45pm - 3:00pm	Break
3:00pm - 4:00pm	InDesign Tips! Tips! Tips! The show’s not over ’til the last tip sings! Join the presenters as they bring everything and the kitchen sink in an end-of-show, all-out tip frenzy. Plus: End of conference drawing for prizes!	[Same as InDesign Conference Track A]	Photoshop for the Web and Flash Michael Ninness You thought you knew the basics of making Web graphics in Photoshop, but Adobe has snuck in a number of cool features over the past few versions that you probably don’t know about. Best practices for Web graphics Slicing and dicing Fireworks CS3 vs. ImageReady Making the most of Photoshop’s HTML features Flash CS3 integration	Getting Great Images Colin Smith Learn Photoshop from a pixel-master! This indepth session covers some of the most important Photoshop skills you need to get great-looking images. Why the words channels and masks shouldn’t scare you Optimizing the tonal information and bring out detail in the highlights and shadows Sharpen your sharpening skills. The things you should NEVER do when dodging and burning. And how to give your images a stunning cinematic appearance when you do it the "right" way. Combining multiple exposures into HDR (High Dynamic Range) and seamless panoramas	JDF: The Glue that Binds Steve Werner Ensuring consistent communication from a designer to production manager to the printer to the bindery can be a huge challenge. Stop sending dozens of emails to each other and start using JDF—the Job Definition Format—a non-proprietary system for describing the intent of a document.	Break Out of the Box: Acrobat 3D Brian Wood What if you could insert 3D objects into your PDF files and let your customers view, rotate, and comment with just the free Reader application? You can if you have Acrobat 3D! This amazing technology even lets you import models from popular CAD programs. It’s a must for anyone in an industry that builds “real world” objects.
4:00pm - 4:15pm	Break
4:15pm - 5:15pm	MOGO Media Scavenger Hunt Award Ceremony Join us to see the winning entries in the first ever MOGO Media Scavenger Hunt Game Awards! Watch them sizzle and pop, and see who will win the grand prize!		Blend Mode Magic Michael Ninness The layer blending modes are a big mystery, right? If you are one of those designers that forever cycles through the different blend modes until you find the “right” one, then this session is for you. Which blending modes are the most important, and how to incorporate them into your daily workflow. Instant image correction Build up image density Painting with light Unsharp Mask on steroids Reveal hidden details in blown-out image	Photoshop Automation and The Smart Approach to Smart Objects Deke McClelland There’s no one right way to do things in Photoshop, but there sure are smart ways and not-so-smart ways. Learn how to work smart, with smart objects and Photoshop’s automation features.	PDFs for Everyone! Creating Accessible PDF Files Victoria Richards Section 508 requires that all electronic documents from federal agencies be accessible to people with disabilities. Many companies are now following this program, too. But making PDF files that adhere to Section 508 standards is not straightforward. This session provides insights and tips you’d better know.	Maximize Your Audience’s Reader Experience Ted Padova Just because most of your audience is using the free Acrobat Reader, doesn’t mean you should feel limited! Reader can do far more than you think... if you know how to create your PDFs correctly.

Friday Feb 29th, 2008

Time	Acrobat Track A: Workflow	Acrobat Track B: Creative	Acrobat Track C: In Depth	Pixel Track A: Workflow	Pixel Track B: Creative	Paid Tutorials (Free with any PLUS pass)
8:30am - 9:30am	Registration and check-in
9:00am - 9:30am	Font Management: Best practices in OS X special 3rd party sponsored session presented by Extensis Take control of your fonts! The use of thousands of fonts in a creative typography workflow presents challenges to even the most organized of designers This session will explore these challenges and attendees will learn proven best practices in how to work efficiently with fonts in OS X, configure systems to minimize font problems and enhance workflows in both single-user and workgroup environments.
9:30am - 10:45am	Pimp My PDF: The Designer’s (And Non-Designer’s) Guide to Making Cool PDFs You don’ t have to learn JavaScript in order to add powerful JavaScript functions to your Acrobat files! These scripts can radically extend what you can do in your PDFs. Come get step-by-step instructions, and walk away with pre-cooked examples that you can copy and paste into your own documents.	[Same as Track A - Joint Session]	9:30a–12:00p Reliable End-to-End PDF Print Publishing Workflows Dov Isaacs This session builds on the portrait of the print industry presented in Dov Isaacs’ Monday session. In this tutorial, you’ll be immersed into the world of PDF workflow for print publishing using the Adobe Creative Suite applications. Dov will include important, detailed background information which will help you in your daily production, including: General file format issues PDF Print Publishing Workflows Principles for Reliable PDF workflow PDF File Creation Methods Technical Realities (fonts, color, transparency, images, etc.) The Adobe PDF Print Engine	Photoshop: Most Wanted Colin Smith Based on Colin Smith’s best-selling book and video series, we will explore some of today’s most requested special effects. From photorealistic textures to tricks with light and much more! Learn the secrets of the pros from an award-winning expert who has excelled in the field and understands your needs and deadlines. Say goodbye to boring images forever!	[Same as Track A]	Tutorial E: 9:30pm–12:30pm Photoshop and Illustrator Studio with Mordy Golding Mordy Golding If you’ve never seen Mordy, you’re in for a real treat. Join him on this deep dive into his amazing Photoshop and Illustrator techniques. Every Illustrator or Photoshop user can learn something from this master of the craft. • 3D Effects • Animation • Advanced Live Trace techniques
10:45am - 11:00am	Break
11:00am - 12:15pm	The Three Rs: Rights, Restrictions, and Redaction Angie Okamoto If you need to restrict who sees a document, what they do and don’t see, or what they can do with that document, you need this session. Acrobat offers very powerful methods of security and rights management, but only if you know how to use them correctly.	Building Forms: Fundamentals Ted Padova Acrobat lets you make a wide variety of forms that can be filled out on screen by any reader, but creating these forms isn’t always as straightforward as you might hope. Learn how to build forms right the first time. Building forms the automatic way Reusing forms controls Creating checkboxes, radio buttons, pop-up menus, and more	[Reliable PDF Workflows, continued]	Color Management Fundamentals Eddie Tapp The color on screen doesn’t match the color in print? The color in Photoshop doesn’t match the color in InDesign? You need color management! Learn the basics in this fast-paced tutorial on one of the most important features in desktop publishing. Getting colors to match across all your Creative Suite programs Softproofing: Trusting what you see on screen The 5 most important rules of color management in Photoshop	AfterEffects for Photoshop Users Chris Converse Now that you know (see previous session) what you can do in AfterEffects and other Production Suite apps, it’s time to take the next steps. Learn how, where, and when to drag, drop, and shimmy.
12:15pm - 1:45pm	Lunch - On your own
1:45pm - 2:45pm	Talk Back: Managing Comments and Review Sandee Cohen and Steve Werner Enter the 21st century! Stop scribbling on paper and move to an electronic PDF review cycle with your colleagues and clients. Acrobat’s commenting and review features are powerful and flexible, no matter what kinds of documents you’re working with.	Next Steps: LiveCycle Designer Forms vs. Acrobat Forms Angie Okamoto While Acrobat Pro lets you make forms, Adobe has another program called LifeCycle Designer which has the power both to make you very happy or very unhappy. Learn why you’d want to use Designer, why you might want to avoid it, and if you can’t avoid it, how best to make it work for you.	PDF Standards: What You Need to Know Leonard Rosenthal You might think of PDF as being a “standard” in its own right, but there are actually a number of PDF standards, including PDF/X1-a, PDF/X4, and PDF/A. Explore the differences and these standards can make a difference in your workflows. Best practices for archiving your work Why the new PDF/X4 is so important When to use PDF/X1 vs X3	Preparing Images for Layout David Blatner Join Real World Photoshop co-author David Blatner as he separates myth from fact and delves into what you need to know to prepare your images for InDesign or QuarkXPress. RGB vs. CMYK Resolution Why metadata is your best friend Linking vs. embedding What’s different if you’re using InDesign CS3 What to use: TIFF, PSD, PDF, or...	Retouching Images Katrin Eismann Learn how to retouch images like the pros! Join us in learning why some of the coolest Photoshop CS3 image retouching skills are also surprisingly easy. The importance of a good mask Using the Healing Brush and Patch tools effectively Retouching and still giving a natural appearance Enhancing eyes, teeth and eyelashes Using the History palette to improve retouching	Tutorial F: 1:45pm–4:45pm Color Management Deep Dive - $79 Advanced/$99 Regular Price (Free with a PLUS pass) Eddie Tapp You’re profiled, you’re calibrated, you’re ready to roll. But you still have questions about how color management works in InDesign and the rest of your workflow. It’s time to get your questions answered. Managing color proofs on inkjets Ensuring consistent color from original to final print Best practices for printing
2:45pm - 3:00pm	Break
3:00pm - 4:00pm	Acrobat Connect: Collaborate and Communicate: Collaborate and Communicate Brian Wood Acrobat has perhaps the world’s best Web conferencing and communication tool built into it, but far too few people know it’s even there (much less how best to use it). Get up to speed with Connect so you can keep up to speed with your clients and colleagues.	Editing PDFs Russell Viers Need to edit your PDF files (or someone else’s)? Learn what you can and cannot do with PDFs using Acrobat and third-party utilities. • Touching up typos • Editing images inside PDFs • Edits you didn’t think you could make!	JavaScripting Acrobat If working with a little JavaScript code doesn’t scare you off, then dive in to the ultimate way to customize your PDF documents. Automating repetitive tasks Adding custom elements Validating form data Enhancing interactive objects	Bridge Tips for Photoshop Users Ted LoCascio Adobe Bridge is the glue that holds the Creative Suite together, and you have to know how to use it if you’re going to be efficient with these programs. Managing your images, text, InDesign documents, and other assets is one of the most challenging tasks in today’s fast-paced world. Join us for the inside scoop on keeping track and keeping up with Bridge. New CS3 features, including stacks and the loupe tool Automation in CS2 and CS3	Masking and Compositing Katrin Eismann Building masks (selections) is one of the most important skills in mastering Photoshop. Learn how to hide parts of your image, merge two images into each other, replace a sky with different clouds, create collages and combine Vector Masks with Layer Masks on the same layer. Understanding and using masks in layers When to use a vector (clipping) mask over a soft-edged mask Applying filters to a mask Creating complex masks (like when selecting hair)
4:00pm - 4:15pm	Break
4:15pm - 5:15pm	PDF Tips! Tips! Tips! Ensemble The show’s not over ’til the last tip sings! Join the presenters as they bring everything and the kitchen sink in an end-of-show, all-out tip frenzy. Plus: End of conference drawing for prizes!	[Same as Track A]	[Same as Track A]	Working with Vectors in a Pixel Environment Ted LoCascio Paths will be paths, and pixels will be pixels, and never the twain shall meet. But in this indepth exposé, we pry into the hidden secrets of vectors and bitmaps, uncovering tasty morsels such as: How to ensure your vector artwork stays that way Smart object and Smart layers Converting pixels to paths and vice versa	Constructing S%u0CCEssful Photo Galleries How are you going to show your work to the world? Whether in print or on the Web, you want to make a good first impression. Learn how to build high-quality photo galleries or comp pages.
6:00pm - 8:00pm	Let's Party! Join us for a complimentary South Beach Party! 6 - 8 p.m. Miami Beach Convention Center - Hall D Ballroom Complimentary drinks, snacks & entertainment! Simply kick back and enjoy the music! It's our way of saying thank you!

Saturday Mar 1st, 2008

Time	Pixel Track A: Workflow	Pixel Track B: Creative	Paid Tutorials (Free with any PLUS pass)	Paid Tutorials (Free with any PLUS pass)
8:30am - 9:30am	Registration
9:30am - 10:45am	Radically Transform Your Images in Minutes Jim DiVitale You know how easy it is to really screw up an image in Photoshop, but it seems like doing good work always takes a long time. Not so! Learn quick-fix tricks that will superpower your color correction and image editing. Making the most of CS3’s new tools Removing an annoying color cast in two steps. Recovering unusable images Bringing back lost details	[Same as Track A]	Tutorial G: 9:30am–5:00pm Dreamweaver Fundamentals Chris Converse This session will introduce you to Adobe Dreamweaver CS3, as well as the principles of HTML, CSS, and CSS-based layout. We will start by creating a Dreamweaver site project, then we’ll format content, create links, insert images, and even add in Dreamweaver JavaScript behaviors, all using Dreamweaver’s WYSIWYG interface. Experience award-winning designer Chris Converse as he takes you on a journey from a Photoshop design comp to a complete 4-page website. This session will introduce you to a workflow based on Photoshop and Dreamweaver, and cover topics such as creating CSS-based layouts (from scratch!), making templates, preparing graphics, creating image maps, formatting content in HTML, using site management, and many more tidbits.	Tutorial H: 9:30am–5:00pm Acrobat Forms Ted Padova Building s%u0CCEssful PDF forms is as much an art as a science. Come learn from the master as he steps you through the most important considerations and techniques.
10:45am - 11:00am	Break
11:00am - 12:15pm	From Click to Print NEW! Eddie Tapp Managing your images and ensuring that they’re optimized for great output is both an art and a science. Learn best practices for storing, enhancing, and preparing your images. Managing thousands of images Fast fixes customized for you and your camera	Camera RAW and DNG: The Future is Now NEW! Katrin Eismann Go beyond the buzz and learn why and how Camera RAW and DNG files are the best way to go when it comes to digital camera images. The complete RAW workflow Work without destroying your data Maximizing quality while minimizing effort
12:15pm - 2:00pm	Lunch - On your own
2:00pm - 3:00pm	Sucessful Printing NEW! Eddie Tapp What do you need to know to get great prints? Online print options: Who to use? Who to avoid? Best options for desktop printing Maximizing color consistency	Camera Techniques NEW! Jim DiVitale You can fake everything in Photoshop, but understanding a few techniques you can use behind the camera will make your life far happier and more efficient. How to leave the “garbage” out! 5 camera tricks you need to know
3:00pm - 3:15pm	Break
3:15pm - 4:15pm	Photoshop Tips! Tips! Tips! The show’s not over ’til the last tip sings! Join the presenters as they bring everything and the kitchen sink in an end-of-show, all-out tip frenzy. Plus: End of conference drawing for prizes!