Conferences: The InDesign Conference: 2008: Seattle: Master Class: Schedule : MOGO Media

Schedule

Monday Nov 10th, 2008

Time	Room 1	Room 2	Room 3	Fairhaven	Evergreen	Hands On
8:00am - 9:00am	Registration Note that all tutorials are: Extra fee required unless you purchase a Premium pass Open to both conference attendees and the public Sessions are not hands-on, but you may bring your own laptop or reserve one in advance for a nominal fee. Limited seating (especially in the Evergreen and Fairhaven rooms). Sign up today to take advantage of this excellent value!
9:00am - 12:00pm	TUTORIAL A: InDesign QuickStart, Part 1 David Blatner This fast-paced, full-day InDesign course will get you up to speed quickly and help you make InDesign really fly. Taught by an internationally-known instructor and author, this is the class you need if you’re new to InDesign or need to learn this rich, powerful program fast. Covers topics such as: Working with text and graphics Basic typography Managing guides	TUTORIAL B: Fall in Love with Illustrator All Over Again, Part 1 Sandee Cohen If you’re one of the many people who own Illustrator but hardly scratch the surface of what it can do, this is the class for you. Let nationally-recognized trainer Sandee Cohen give you the low-down on this extraordinary program, including production-oriented tasks to help you build more efficient files that can be edited easily. Appearances Graphic Styles Symbols Effects Pathfinder Live Paint	TUTORIAL C: It’s Time to Learn Flash, Part 1 Chris Converse Many of us have held off learning Flash as long as possible, but now that it’s an Adobe product, it’s time to jump on the bandwagon and get up to speed quickly! This class covers the basics and sends you off with what you need to know to create cool Flash artwork.	TUTORIAL D: Dreamweaver Fundamentals, Part 1 Brian Wood Whether you’re just beginning to design for the Web or you’re into hand-coding HTML and CSS, Adobe Dreamweaver is for you. Join us for this full-day tutorial and get up to speed quickly with this powerhouse Web authoring tool. Basics of building pages and templates CSS made easy Developing pages, sites, and Web application	TUTORIAL E: InCopy, Part 1 Anne-Marie Concepción Designers, bring your editors and production managers! Join Anne-Marie Concepción, expert InDesign/InCopy trainer and consultant, as she reveals how surprisingly easy it is to set up and use Adobe’s ingenious solution for collaborative editorial/art workflows, dramatically streamlining the production process. The morning tutorial offers: Comprehensive InCopy training to get your editorial group up and running. Learn how to copyfit to the live layout Use the same power tools found in InDesign, with cool editing tools found only in InCopy.	Sorry - This Session is Sold Out! TUTORIAL F: Beginning JavaScript Chuck Weger Scripting offers you control over InDesign in astonishing ways, but at the cost of learning how to program. Fortunately, it’s not nearly as hard as you think! You just need to understand the rules. The morning session is for non-programmers who want to get up to speed Writing your first really useful script Deciphering the ExtendScript ToolKit (ESTK) Resources and how to use them Very limited seating for this hands-on class. Sign up early to guarantee your seat.
12:00pm - 1:30pm	Lunch on your own
1:30pm - 4:30pm	InDesign QuickStart, Part 2 Part two of this full-day InDesign tutorial builds on the morning session, and covers topics such as: Master pages Alignment Building styles	Fall in Love with Illustrator All Over Again, Part 2 Everytime Sandee has presented this session, attendees have written “more!” on their evaluations. So this afternoon session offers “more”: 3D Envelopes Live Trace Photoshop integration InDesign integration Transparency Graphs	It’s Time to Learn Flash, Part 2 Need to go deeper with Flash? The afternoon session covers intermediate topics, such as: Integrating video Animation Beginning ActionScript What's new in CS4!	Dreamweaver Fundamentals, Part 2 In the afternoon session, we’ll cover: Integrating with the rest of the Creative Suite, including XHTML export from InDesign (Nearly) Effortless XML Finding the resources you need What's new in CS4!	InCopy, Part 2 Anne-Marie Concepción The afternoon InCopy tutorial expands upon the morning’s session, discussing the live InCopy/InDesign workflow, with plenty of examples for designers and editors alike. Anne-Marie will discuss her real-world experience of helping other companies like yours make the move sucessfully, plus: Essential set-up steps Cross-platform considerations Optional third-party plugins	JavaScripting InDesign This half-day tutorial is for people who have some scripting experience (including those who took the morning class) and who want to learn how to start scripting InDesign. Understanding InDesign’s scripting model Writing and editing basic scripts How Adobe’s ExtendScript is different than other JavaScripts Very limited seating for this hands-on class. Sign up early to guarantee your seat.

Tuesday Nov 11th, 2008

Time	Room 1	Room 2	Room 3	Evergreen
8:00am - 9:00am	Registration and AskMOGO Help Desk
8:25am - 8:55am	Gridiron Sponsored Presentation and Keynote Introduction Introducing Gridiron Flow for creative professionals - A whole new way to SEE all your project files, versions and inforamtion in one brilliantly simple interface. All who attend will be eligible to enter a raffle for a FREE copy of Gridiron's FLOW!
9:00am - 10:20am	Keynote: A Future So Bright: InDesign CS4! David Blatner, Michael Ninness, and the Adobe InDesign Development Team Now that Adobe has announced InDesign CS4, we can show it to you in all its glory! We'll cover all the major features of InDesign CS4, plus discuss what's new in the Creative Suite 4 as a whole. Also, join us for a rare opportunity to meet the team who made our favorite page-layout tool a reality and hear what they've been working on.
10:20am - 10:30am	Break
10:30am - 11:50am	Essential InDesign Tips & Tricks Sandee Cohen and Steve Werner Learn how to make your pages fly with the essential shortcuts and techniques that top InDesign demons use every day. Super-charging InDesign for a real-world production setting Hidden and undocumented productivity features Vital keyboard shortcuts for navigation and formatting	[Same as Room 1]	[Same as Room 1]	InDesign Server and Other Automation Chris Kitchener and Olav Martin Kvern Dreading that weekly ad for the local car dealership? What if your customer could choose graphics via a Web portal and the ad was prod automatically based on a template you’ve designed? Join us for an overview of InDesign Server, scripts, and third-party tools that take raw materials and build documents for you. Variable data printing Eight copies of InDesign running simultaneously on one computer
11:50am - 1:00pm	Lunch on your own
1:00pm - 2:20pm	Fundamentals of Document Construction Branislav Milic Take the time now to build a solid foundation for your document so you can save much more time down the road. Explore the mysteries of master pages and how you can make them work for you. Why master pages appear sometimes not to work Basing one master page on another Automating page numbering and section headers Fast and efficient text-flow	Preparing Images for Layout David Blatner Separate myth from fact and delve into what you need to know to prepare your Photoshop images for InDesign. RGB vs. CMYK Resolution Why metadata is your best friend Linking vs. embedding What to use: TIFF, PSD, PDF, or...	Adobe Bridge for InDesign Users Anne-Marie Concepción Bridge is an amazing asset management tool, and understanding it is key to being efficient in the Suite. Why Bridge makes managing your assets a breeze Common keyboard shortcuts you just have to know Organizing InDesign snippets and templates Automating the Suite Demystifying metadata What's new in Bridge CS4!	InDesign and World Languages Diane Burns InDesign makes multi-lingual publishing easy. This session will present a brief overview of the basics, and then focus on publishing in languages that use non-Roman characters sets. Open Type fonts, what they can and cannot do Typesetting in Japanese, Chinese and Korean Handling right-to-left (Hebrew and Arabic) and vertical (Japanese) composition Sharing multilingual files with others
2:20pm - 2:30pm	Break
2:30pm - 3:40pm	Text Composition NEW Eric Menninga and Anne-Marie Concepción Sit down with an Adobe engineer to discover the inside scoop on how text really composes, from letter to letter, line to line, and paragraph to paragraph. If you’re into type, this is a once-in-a-lifetime chance. Optimizing the paragraph composer Inside nested styles Getting line breaks right Why InDesign sometimes acts nonintuitively New in CS4: GREP Styles and Line Styles!	Images and Frames and Links, Oh My! Michael Ninness Placing and manipulating images in InDesign is one of those constant daily tasks. This session will reveal essential time-saving tips and techniques for managing images and links. Death to clipping paths. Tricks for picture linking and the Links panel. Frame fitting options and tricks. Linking versus embedding images How to import one InDesign file into another (and why!) New in CS4: A brand new Links panel!	Automating Your Workflow with Scripts Chuck Weger Stop using your computer like a manual paste-up tool and start making it do some of your work for you! Remember: You don’t have to know how to script in order to use scripts! Where to get cool scripts and how to customize them to your workflow. Scripts versus macros Automating your workflow and page production	Version Cue: It’s All Different Now Branislav Milic You already have Version Cue as part of the Suite! This tool provides a powerful way to manage projects, authorizations and versioning of Adobe and non-Adobe files. And installation and set up take less than 5 minutes! Wherever Version Cue has been installed, it has proven to be an efficient way to avoid double editing and to archive all the versions of the projects' files. Discover why Version Cue is the most underestimated program in the Creative Suite.
3:40pm - 3:50pm	Break
3:50pm - 5:00pm	Type Tricks Branislav Milic Text is at the heart of much of what we produce in InDesign. Learn some of the coolest tricks for making your text really pop. Text on a path Text rules Amazing text strokes Custom underlines and strikethroughs Align to Spine Bullets and Auto-Numbering	Blending Modes Michael Ninness The layer blending modes in Photoshop, Illustrator, and InDesign are a big mystery, right? But blending modes can be extremly useful, even in a page-layout program. If you are one of those designers that forever cycle through the different blend modes, then this session is for you. Which blending modes are the most important, and how to incorporate them into your daily workflow. Instant image correction Painting with light	"Need to Know" Add-ons David Blatner Think outside the InDesign box and learn which plug-ins and utilities for Mac and Windows our presenters find essential in their day-to-day work! Favorite font management Essential InDesign, Photoshop, and Illustrator plug-ins Cool utilities you should be using	[To be announced]
5:00pm - 6:30pm	Networking Reception and Game Show! InDesign Survivor: Return to Butterfly Island Join Sandee Cohen and Chuck Weger as lucky members from the audience compete with their InDesign knowledge. By the end of the night only one player will remain... and take home a copy of Creative Suite 4 Premium, courtesy of Adobe Systems. Come join the fun.

Wednesday Nov 12th, 2008

Time	Room 1	Room 2	Room 3	Evergreen
8:00am - 9:00am	Registration and AskMOGO Help Desk
8:25am - 8:55am	Font Management: Best practices in OS X special 3rd party sponsored session presented by Extensis Take control of your fonts! The use of thousands of fonts in a creative typography workflow presents challenges to even the most organized of designers This session will explore these challenges and attendees will learn proven best practices in how to work efficiently with fonts in OS X, configure systems to minimize font problems and enhance workflows in both single-user and workgroup environments.
9:00am - 10:20am	InDesign and the Cross Media Workflow NEW Chris Converse and Jim Maivald InDesign is just one piece of a larger publishing puzzle that includes print, the Web, rich internet applications, and mobile devices. Learn how to manage your content so that you can repurpose and reuse efficiently. How to import and export XML Using XML as a template for repurposing your documents The important link between styles and XML tags Putting it Together: InDesign, XML, Dreamweaver, and Flash	[Same as Room 1]	[Same as Room 1]	Print is Anything But Dead: An Adobe Perspective on the Future of Print Dov Isaacs Contrary to what many pundits may claim, print is not dead. But it isn’t your father’s print nor the print that you may have known and loved as little as five to ten years ago. In this session, we will examine the ongoing changes in the print industry and what strategies and workflows creative professionals, print service providers, and vendors alike need to learn and adopt to profitably flourish in this environment. New technologies you should know about Print technology products offered by Adobe’s partners Glimpses as to what lies ahead for Adobe products Learn about the Adobe PDF Print Engine
10:20am - 10:30am	Break
10:30am - 11:50am	Preflighting InDesign Documents NEW Steve Werner So you think you’re ready to print or hand off your document to someone else? You can’t be sure unless you preflight first! Come learn the ins and outs of quality checks. What the built-in preflight can (and can’t) find Third-party solutions Preflighting with Acrobat New in CS4: The Preflight panel that updates as you work!	Interactive PDF and SWF: Hyperlinks & Bookmarks Sandee Cohen Join us as we demystify InDesign’s confusing interface for making hyperlinks, bookmarks, and other essential elements for interactive PDF files. Making your table of contents clickable Using hyperlinks and bookmarks for navigation inside InDesign When should you use SWF instead of PDF?	Anchored Objects Pariah S. Burke Learn how to get the most out of anchored and inline objects, arguably one of InDesign’s most powerful and underutilized features! Placing objects that flow with text anywhere on a spread Optimizing anchored objects with object styles Special effects	Go Deep with Fonts and Typography NEW Thomas Phinney Sit down with one of Adobe’s top type experts to pick apart InDesign’s font handling. Grokking glyphs GID vs. Unicode numbers The good and bad of automatic font activation Font families exposed Adobe’s hidden font management system
11:50am - 1:00pm	Lunch on your own
12:40pm -1:00pm	Digital Asset Management Best Practices *Sponsored Presentation- $5 Starbucks cards to the first 25 to attend (we brought you to Seattle for a reason- no?) Extensis’ presentation will explain digital asset management (DAM), the various categories of DAM, and best practices in implementing the right digital asset management for your environment whether on an individual desktop level or across large workgroups via server products.
1:00pm - 2:20pm	Transparency and Flattening Deep Dive NEW Matt Phillips and David Blatner Transparency is one of InDesign’s strongest and most important features, but too few people understand how transparency is flattened for PostScript and PDF 1.3 output. This is a rare opportunity to sit down with one of Adobe’s core transparency engineers for an advanced transparency session! Understanding atomic regions When rasterization occurs How to avoid stitching and other artifacts Benefits of the PDF Print Engine	Interactive PDF: Movies, Buttons, and Transitions NEW Chris Converse InDesign is quickly becoming the world’s best tool for building “rich media” PDF files, full of audio, video, Flash, and hyperlinked buttons. Learn how to build interactive PDF files and what pitfalls might await you. Supercool rollovers Using transparency effects to your advantage Dual-purpose files that play and print! When to use XFL vs. SWF	Long Documents, Part 1 Brian Wood Whether you are building a magazine, a catalog, or a book, it’s essential that you master InDesign’s long document features. The Book file and its amazing features Auto-numbering and auto-pagination Sections: how and when to use them Controlling page numbering, styles, and colors across multiple files Tables of contents and indexing	XML Deep Dive NEW Jim Maivald Want to take XML to a deeper level? Sit down with the masters and get your hands dirty with tags. Bring your questions! Learn how XSLT can help you modify your XML. Discover special attributes for handling tables and styles What’s new with InDesign’s XML features And more!
2:20pm - 2:30pm	Break
2:30pm - 3:40pm	PDF in, PDF Out: Best Practices, Part 1 Dov Isaacs In this session you’ll be immersed into the world of PDF workflow. Includes important, detailed background information which will help you in your daily production, including: General file format issues PDF Print Publishing Workflows Principles for Reliable PDF workflow PDF File Creation Methods Technical Realities (fonts, color, transparency, images, etc.) PDF/X Standards (including the new PDF/X-4 standard) The Adobe PDF Print Engine	From InDesign to HTML Chris Converse Your boss just told you to put the annual report on the Web site? Learn how you can streamline the conversion of your InDesign documents into Web pages. Preparing and packaging your pages for Dreamweaver, or GoLive Key issues to think about when converting documents Exporting XHTML from InDesign	Long Documents, Part 2 NEW Michael Rankin This session picks up where the last session left off, focusing on the many other features InDesign offers for people creating long documents, including: Text variables Building numbered lists over multiple documents Footnotes New in CS4: Cross-references and Smart Text Reflow!	XML Workflow NEW Jim Maivald After you understand how to import and export XML with InDesign, it’s time for the most important lesson of all: How to actually put it into practice! Using XML utilities to manage your code Learn from real world examples of workflows based on InDesign’s XML capabilities.
3:40pm - 3:50pm	Break
3:50pm - 5:00pm	InDesign Secrets: Tips and Troubleshooting David Blatner and Anne-Marie Concepción Come rollick and roll with the co-hosts of the InDesignSecrets podcast while they explore hot tips and cool techniques. Bring your questions and be a part of this live recording of the world’s most popular InDesign podcast.	[Same as Room 1]	File > Print For Output Providers and Those Who Work with Them Steve Werner No matter how hard you work on your design, it doesn’t count if it doesn’t print. Join us for a deep dive into InDesign’s print dialog box to learn its secrets and learn what you (and your output provider) need to know about this powerhouse. Managing transparency Drivers: The unknown variable What really happens to image data? How hidden PPDs alter the equation.	PDF in, PDF Out: Best Practices, Part 2 Dov Isaacs This session picks up where the last one left off, focusing on the world of PDF workflow: PDF Print Publishing Workflows Principles for Reliable PDF workflow PDF File Creation Methods Technical Realities (fonts, color, transparency, images, etc.) PDF/X Standards (including the new PDF/X-4 standard) The Adobe PDF Print Engine

Thursday Nov 13th, 2008

Time	Room 1	Room 2	Room 3	Evergreen
8:00am - 9:00am	Registration and AskMOGO Help Desk
9:00am - 10:20am	Dear Adobe: An Open Discussion with the Adobe Development Team The Adobe Team Here’s your chance to hear it from the source! Sit down with Adobe’s product development team and find out what the future will bring. Then talk back and know that the right people are listening. Adobe’s page-layout philosophy: Why are we here and where are we going? What features do you wish InDesign had? Vote on features you want changed in future versions of InDesign.
10:20am - 10:30am	Break
10:30am - 11:50am	Styles, Part 1 Sandee Cohen Explore dozens of tips and techniques for getting the most out of your character, paragraph, and object styles. This session is a must for seasoned production artists who need to boost their productivity. Power searches with style sheets Automating run-in heads and formatted drop caps with nested styles Format an entire story with dozens of styles with a single click	InDesign is the Hub: How The Suite Works Together David Blatner You can call it “PhInDeStratorshop,” but we call it the creative suite of products that we rely on every day. How well you make Photoshop, Illustrator, and InDesign work together can make or break your job (and your bottom line). Metadata:The secret glue behind productive workflows Moving data from one application in the Suite to another Bridge Tricks Why Photoshop and Illustrator are the ultimate InDesign “plug-ins”	Zen of InDesign Repair Anne-Marie Concepción Sooner or later, something will go wrong... probably just before a big deadline. This class tells you what to watch out for and what you can do instead of panicking. The miraculous INX file Getting around font problems How to manage Preferences and AutoSave files Troubleshooting techniques	Publishing Data NEW Gabriel Powell Data—whether it comes from a spreadsheet or a database—can be a hassle to format, layout, and publish. Come learn the tricks of the data-publishing masters! DataMerge: more powerful than you think Catalog plug-ins and workflows Building directories Customized variable data publishing solutions
11:50am - 1:00pm	Lunch on your own
1:00pm - 2:20pm	Styles, Part 2 NEW Sandee Cohen Didn’t get enough styles in the last session? Let’s dive even deeper and uncover techniques for super-charging your documents. Object styles: The secret efficiency weapon Nested style tricks Managing multiple styles	Tables Diane Burns Aren’t you glad you don’t have to make tables out of lines and boxes anymore? InDesign’s elegant table-creation tools allow you to easily create great-looking tables without pulling your hair out (or someone else’s). Importing Word and Excel tables InDesign’s new automatic header row feature Table tips and shortcuts Making tables that don’t even look like tables	Color Management, Part 1 David Blatner The color on screen doesn’t match the color in print? The color in Photoshop doesn’t match the color in InDesign? You need color management! Learn the basics in this fast-paced tutorial on one of the most important features in desktop publishing. Getting colors to match across all your Creative Suite programs Softproofing: Trusting what you see on screen The 5 most important rules of color management in InDesign	Understanding InDesign’s Interchange Formats: INX and IDML NEW Michael Rankin Most people know the InDesign Interchange Format (INX) as a way to convert documents for older versions. But INX is much, much more than that. It’s a complete XML representation of your InDesign document, and it lets you manage your files in ways you haven’t even yet dreamed of. Search and replace things you never expected Why snippets are the best thing since sliced bread New in CS4: IDML!
2:20pm - 2:30pm	Break
2:30pm - 3:40pm	InDesign Creative Effects NEW Michael Ninness InDesign is packed with a feature set that enables you to create visually rich effects without having to switch over to Photoshop. This session will walk you through the Effects panel, including the control of the transparency of objects, fills, and strokes, blend modes, and drop shadows, glows, gradient masks, and more, and demonstrate creative uses of these effects.	Building a Great InDesign Template NEW! Gabriel Powell Building a template with which you or others can quickly lay out a document sounds far easier than it is. Learn the ins and outs of creating strong yet flexible templates. Setting up master pages Building robust styles Best practices for documenting your work Helpful plug-ins and resources	Color Management, Part 2 NEW Matt Phillips While basic color management is easy, if you really want to know what’s going on, you have to go far deeper. This is your chance to get the inside scoop: What doesn’t work the way you’d expect Best practices for embedding profiles Why synchronizing with the Suite may not be the best solution for you When Preserve Numbers does and doesn’t work in your favor	GREP: Advanced Find/Change Techniques NEW Sandee Cohen How do you find all the text in your document that looks like an email address? How can you quickly swap all the first and last names in a 500-page directory? GREP is an extremely powerful way to search and replace based on patterns. If you work with a lot of text, you need this session. GREP in Find/Change New in CS4: GREP styles!
3:40pm - 3:50pm	Break
3:50pm - 5:00pm	Final Tips, Q&A, and Prize Drawings Ensemble Which of our presenters has the most useful InDesign tip? Plus, stay until the end for a chance to win great prizes, including a copy of Adobe Creative Suite 4 Premium!