Conferences: The InDesign Conference: 2008: Toronto: Schedule : MOGO Media

Schedule

Tuesday Apr 29th, 2008

Time	InDesign: Creative	InDesign: Workflow	InDesign: Interactive
8:00am - 9:00am	Registration
9:00am - 9:15am	Welcome and Introduction
9:15am - 10:30am	Keynote: The Present and Future King Michael Ninness and David Blatner In just a few years InDesign has gone from “wanna’ be” to king of the hill. Get a new perspective of the transition plus a look at the future by the Adobe InDesign senior product manager and the world’s most-recognized independent authority on the program. You won’t want to miss it!
10:30am - 10:45am	Break
10:45am - 12:00pm	Putting it Together: Side by Side by InDesign David Blatner Whether you’re making documents for print or interactive, rich-media PDF, the more you do in your page-layout program, the more efficient you’re going to be. Come learn how to turn InDesign into your digital hub. Why InDesign is better than Photoshop (for more things than you’d expect!) New features in CS3 Getting Flash and QuickTime into InDesign documents for building presentations Maintaining quality but maximizing efficiency	Images and Frames and Links, Oh My! Michael Ninness Placing and manipulating images in InDesign is one of those constant daily tasks. This session will reveal essential time-saving tips and techniques for managing images and links. Death to clipping paths. Tricks for picture linking and the Links panel. Frame fitting options and tricks. Linking versus embedding images How to import one InDesign file into another (and why!)	Interactive PDF, Part 1 Sandee Cohen Join us as we demystify InDesign’s confusing interface for making hyperlinks, bookmarks, and other essentials elements for interactive PDF files. Making your table of contents clickable Using hyperlinks and bookmarks for navigation inside InDesign
12:00pm - 1:15pm	Lunch on your own
1:15pm - 2:15pm	Adobe Bridge for InDesign Users Anne-Marie Concepción Bridge CS3 is a significant update to Adobe’s asset management tool, and understanding it is key to being efficient in the Suite. Why Bridge makes managing your assets a breeze Common keyboard shortcuts you just have to know Organizing InDesign snippets and templates Automating the Suite Demystifying metadata	From InDesign to HTML Chris Converse Your boss just told you to put the annual report on the Web site? Learn how you can streamline the conversion of your InDesign documents into Web pages. Preparing and packaging your pages for Dreamweaver, or GoLive Key issues to think about when converting documents Exporting XHTML from InDesign CS3	Interactive PDF, Part 2 Sandee Cohen InDesign is quickly becoming the world’s best tool for building “rich media” PDF files, full of audio, video, Flash, and hyperlinked buttons. Learn how to build interactive PDF files and what pitfalls might await you. Supercool rollovers Using transparency effects to your advantage Dual-purpose files that play and print!
2:15pm - 2:30pm	Break
2:30pm - 3:30pm	Styles on Steroids Sandee Cohen Explore dozens of tips and techniques for getting the most out of your character, paragraph, and object styles. This session is a must for seasoned production artists who need to boost their productivity. Power searches with style sheets Automating run-in heads and formatted drop caps with nested styles Format an entire story with dozens of styles with a single click Object styles: The secret efficiency weapon	Zen of InDesign Repair Anne-Marie Concepción Sooner or later, something will go wrong... probably just before a big deadline. This class tells you what to watch out for and what you can do instead of panicking. The miraculous INX file Getting around font problems How to manage Preferences and AutoSave files Troubleshooting techniques	Interactive Rich Media PDF Magazines and eBooks Bob Connolly Print may not be dead, but there’s a huge market for eBooks and interactive PDFs. Learn how to make them and what to watch out for! Building custom PDF magazines based on individual customer desires Mass market eBooks vs. custom one-offs Why Adobe’s new Digital Editions eBook technology is broken Optimizing PDFs for both print and screen
3:30pm - 3:45pm	Break
3:45pm - 4:45pm	InDesign Secrets: Tips and Troubleshooting David Blatner and Anne-Marie Concepción Come rollick and roll with the co-hosts of the InDesignSecrets podcast while they explore hot tips and cool techniques. Bring your questions and be a part of this live recording of the world’s most popular InDesign podcast.
5:00pm - 6:00pm	Networking Reception and Game Show! InDesign Survivor: Return to Butterfly Island Join Sandee Cohen, David Blatner, and the InDesign All-Stars as lucky members from the audience compete with their InDesign knowledge. Questions start easy and quickly get harder as the players fight to stay on Butterfly Island. By the end of the night only one player will remain... and take home a copy of Creative Suite 3 Premium, courtesy of Adobe Systems. Come join the fun.

Wednesday Apr 30th, 2008

Time	InDesign Conference Track A	Creative Suite: Creative	Creative Suite: Workflow
8:00am - 8:30am	Breakfast and Registration
8:30am - 9:00am	Font Management: Best practices in OS X special 3rd party sponsored session presented by Extensis Take control of your fonts! The use of thousands of fonts in a creative workgroup presents challenges to the creation of a flexible yet controlled computing environment. This session will explore these challenges, present proven workflow solutions and demonstrate them.
9:00am - 10:30am	Get Smart: Smart Filters and Smart Objects Mordy Golding One of the most important rules of electronic publishing is: Stay flexible and keep your options open! Watch us avoid commitment and benefit from the ability to change our minds at any minute—even right before a deadline. Using Layers and Layer Comps the Smart Way Smart Objects and Smart Filters Building a good foundation in InDesign, Illustrator, and Photoshop that can withstand an art director’s whims Keeping your vectors when moving artwork among Photoshop, Illustrator, InDesign, and Acrobat
10:30am - 10:45am	Break
10:45am - 12:00pm	Getting Started with XML Jim Maivald XML sounds like something for geeks, but it can truly become a “one-click .. done! technology.” Come and see why you could care about smart and easy automatic document creation. The important link between styles and XML tags How to bind graphical rules to information structure The tremendous power of keeping content and presentation apart	Paths vs. Pixels: When, What, Where, and How Sandee Cohen Paths will be paths, and pixels will be pixels, and never the twain shall meet. But in this indepth exposé, the “Vector Babe” pries into the hidden secrets of vectors and bitmaps, uncovering tasty morsels such as: How to ensure your vector artwork stays that way Converting pixels to paths and vice versa	Color Management Fundamentals David Blatner The color on screen doesn’t match the color in print? The color in Photoshop doesn’t match the color in InDesign? You need color management! Learn the basics in this fast-paced tutorial on one of the most important features in desktop publishing. Getting colors to match across all your Creative Suite programs Softproofing: Trusting what you see on screen The 5 most important rules of color management in InDesign
12:00pm - 1:15pm	Lunch
1:15pm - 2:15pm	InCopy for InDesigners Anne-Marie Concepción If you haven’t heard about Adobe InCopy as a replacement word processor, you need this session! If you’ve heard about InCopy but you’re not sure if it fits into your workflow, you need this session! If you want to get really efficient with text edits, you need this session! When InCopy is better than Microsoft Word (and when it isn’t) Tracking changes Using InCopy features even if you don’t own InCopy! Managing Assignments in InDesign CS3 and InCopy CS3	Blend Mode Magic Michael Ninness The layer blending modes are a big mystery, right? If you are one of those designers that forever cycle through the different blend modes until you find the “right” one, then this session is for you. Which blending modes are the most important, and how to incorporate them into your daily workflow. Instant image correction Build up image density Painting with light Unsharp Mask on steroids Reveal hidden details in blown-out image	Reliable End-to-End PDF Print Publishing Workflows Sebastian Distefano In this tutorial you’ll be immersed into the world of PDF workflow for print publishing using the Adobe Creative Suite applications, including important, detailed background information which will help you in your daily production, including: PDF Print Publishing Workflows Principles for Reliable PDF workflow PDF File Creation Methods Technical Realities (fonts, color, transparency, images, etc.) PDF/X Standards (including the new PDF/X-4 standard) The Adobe PDF Print Engine
2:15pm - 2:30pm	Break
2:30pm - 3:30pm	Building Long Documents in InDesign Lynn Grillo Whether you are building a magazine, a catalog, or a book, it’s essential that you master InDesign’s long document features. The Book file and its amazing features Auto-numbering and auto-pagination Sections: how and when to use them Controlling page numbering, styles, and colors across multiple files Tables of contents and indexing	Masking, Masking, Masking! David Blatner Building masks (selections) is one of the most important skills in mastering Photoshop. Learn how to hide parts of your image, merge two images into each other, replace a sky with different clouds, create collages and combine Vector Masks with Layer Masks on the same layer. Understanding and using masks in layers When to use a vector (clipping) mask over a soft-edged mask Applying filters to a mask Creating complex masks (like when selecting hair)	Vectors Get Down to Business Sandee Cohen Put your vectors to work creating pie charts, bar graphs, and other business essentials. Whether you start with the raw data or finished Excel art, this class will show you how to jazz up even the most boring data: How to convert clunky Excel art into Illustrator paths How to use Illustrator’s built-in graphing tools How to apply graphic styles to automate chart creation How to create simple Flash animations out of Illustrator graphs
3:30pm - 3:45pm	Break
3:45pm - 4:45pm	"Need to Know" Add-ons Ensemble Think outside the InDesign box and learn which plug-ins and utilities for Mac and Windows our presenters find essential in their day-to-day work! Favorite font management Essential InDesign, Photoshop, and Illustrator plug-ins Cool utilities you should be using	Building Forms: To Acrobat 8 and Back Lynn Grillo Making forms in InDesign—especially interactive PDF forms—has long been a painful practice, but we’ll explore new features and new workflows that help you build forms with InDesign and Acrobat 8 Professional. Using InDesign’s powerful layout features to create forms Acrobat’s amazing Run Form Field Recognition (RFFR) Adding form elements in Acrobat Distributing and collecting your forms Importing your data into a spreadshee, then importing that into InDesign	InDesign and the Web: The Cross Media Workflow Jim Maivald InDesign is just one piece of a larger publishing puzzle that includes the Web and mobile devices. Learn how to manage your content so that you can repurpose and reuse efficiently.
4:45pm - 5:00pm	Break
5:00pm - 5:30pm	Tip, Tips, Tips! Ensemble Everyone loves tips and tricks — those cool techniques that use the software in ways you don’t expect to achieve the results you didn’t think possible. Plus, stay until the end for a chance to win great prizes, including a copy of Adobe Creative Suite 3 Premium!

Thursday May 1st, 2008

Time	Creative Suite: Creative	Creative Suite: Workflow	Creative Suite: Indepth
8:00am - 9:00am	Breakfast and Registration
9:00am - 10:15am	Transparency: What You’d Better Know in All the Adobe Apps Sebastian Destefano If there is one topic that draws admiration from designers and fear from output providers it’s Transparency. Learn why transparency effects don’t have to be scary, as well as how to “design responsibly” with these powerful tools. What is flattening and why you need to care Differences in transparency between InDesign, Illustrator, Photoshop, and Acrobat Making transparency effects work from one program to the next
10:15am - 10:30am	Break
10:30am - 11:45am	Real World Illustrator Tips & Tricks Mordy Golding Everyone who uses Adobe Illustrator — whether you’re new it or have been using it for many years — has questions about it. This is the session to get solutions to Illustrator’s most vexing and frequently asked questions. Transparent blends and gradients Amazing 3D effects Cool designs for print and Web	Photoshop for the Web Chris Converse You thought you knew the basics of making Web graphics in Photoshop, but Adobe has snuck in a number of cool features over the past few versions that you probably don’t know about. Best practices for Web graphics Slicing and dicing Fireworks CS3 vs. ImageReady Making the most of Photoshop’s HTML features Web graphics in CS3	Preparing Images for Layout David Blatner Join Real World Photoshop and Real World InDesign co-author David Blatner as he separates myth from fact and delves into what you need to know to prepare your images for InDesign or QuarkXPress. RGB vs. CMYK Resolution Why metadata is your best friend Linking vs. embedding What’s different if you’re using InDesign CS3 What to use: TIFF, PSD, PDF, or...
11:45am - 1:00pm	Lunch on your own
1:00pm - 2:15pm	Creating and Using Flash with Adobe Illustrator and Photoshop Mordy Golding Few people realize how much Adobe has integrated Flash technology into the whole suite (both in CS2 and CS3). Follow Mordy through an eye-opening survey of how each program in the suite lets you import or create Flash and SVG files. Importing Flash into InDesign for rich-media PDF files Building layers and using symbols Interactivity, blends, and animations	Bridge for Photoshop Users Sebastian Distefano In an earlier session, we learned how Bridge helps InDesign users. Now let’s go deeper into how Bridge has been optimized for Photoshop users, including: Adjusting images before you even get to Photoshop Camera Raw controls (now for TIFF and JPEG, too!) Managing your image caches	Video and 3D in Photoshop CS3 Extended Lynn Grillo Adobe Photoshop CS3 Extended has new video and 3D support that puts unprecedented power in your hands. But how do you work with these new tools? Learn the dos, as well as the don’ts, from Adobe Solutions Engineer Lynn Grillo. Timeline Basics The Ins and Outs of Image Sequences Using Effects on Video Smart Objects Audio Secrets Encoding Your Movie Understanding 3D Models Editing Texture Maps Embedding Vector Data from Illustrator
2:15pm - 2:30pm	Break
2:30pm - 3:45pm	Video and Flash CS3 Chris Converse Flash has become one of the primary methods for distributing video on the Web, but many designers aren’t clear about how to do it and why. Come get the low-down with clear step-by-step instructions that will get you up and running quickly. You will learn how to create a shell to play various videos on the web and on disc. We will wind up the session with some creative new ways of displaying Flash video that will set you apart from the masses, including the use of green screen, vector video and colorizing effects.	Dreamweaver and CSS Jim Maivald Building a Web site without CSS is like building a skyscraper without rebar steel—the CSS is what provides strength and flexibility! Get up to speed fast with CSS and learn how to tweak and style like the masters. Converting table-based layouts to CSS How Dreamweaver makes CSS easy Managing multiple CSS files	Designing for Mobile Mordy Golding Come learn how you can use Flash, Photoshop, and Illustrator to create content for mobile devices, such as cell phones and PDAs. It’s not nearly as difficult as it might seem! Previewing and testing with Adobe Device Central Building parallel sites for desktop browser vs. mobile
3:45pm - 4:00pm	Break
4:00pm - 5:00pm	My Tip’s Better Than Your Tip: A Showdown of the Tipsters Ensemble Which of our presenters has the most useful tip for Illustrator, Photoshop, Acrobat, Flash, Bridge, or any other program we know and love? Plus, stay until the end for a chance to win great prizes, including a copy of Adobe Creative Suite 3 Premium!