Conferences: The Web Design Conference: 2008: Orlando: Schedule : MOGO Media

Schedule

Monday Oct 13th, 2008

Time	InDesign Track	Creative Suite Track	Pixel Track
8:00am - 8:45am	Registration and AskMOGO Help Desk
8:15am - 8:40am	Gridiron Sponsored Presentation Demonstration of Flow. Flow automatically tracks your work from idea to end result and manages your assets and applications for your most complex projects- all without changing the way you work.
8:45am - 9:00am	Introduction to the Creative Suite Scavenger Hunt Mogo Media invites you to compete in the first-ever Orlando Creative Suite Scavenger Hunt. An interactive design challenge! Grand prize is a full version of Adobe Creative Suite 4 Design or Web Premium editions. Sign up at the Mogo Media Registration Desk to receive your official rulebook and scavenger hunt sheet.
9:00am - 10:20am	Kick-A@$ Opening Keynote BoB Kodzis Bob Kodzis, a mastermind of inspiration and creativity, will kick off Create Chaos with a little “chaos” of his own. In this not-to-be-missed keynote “performance,” Bob will get you pumped for the week with creative anecdotes, outside-ofthe-box motivation, and a whole lot of fun. As a creative catalyst, Bob is a master group facilitator, and a true artist with a marker and a flip chart. Don’t miss this blast-off as he demonstrates creative ways to make complex and difficult processes fun and exciting.
10:20am - 10:30am	Break
10:30am - 11:50am	Why Leave InDesign? David Blatner Why leave InDesign and use another application when you don’t have to? InDesign has plenty of Photoshop- and Illustrator-like features that you may not even know about. •Create Photoshop-style compositions •Turn on/off layers in imported images •Appling blend modes, opacity settings, feathering and drop shadows •Custom image masks •PLUS: New CS3 Features: Transparency controls (including glow and bevels) for fills, strokes and text •Exporting JPEGs	Creating and Using Flash with Adobe Illustrator and Photoshop Chris Converse Few people realize how much Adobe has integrated Flash technology into the whole suite (both in CS2 and CS3). Follow Mordy through an eye-opening survey of how each program in the suite lets you import or create Flash and SVG files. •Importing Flash into InDesign for rich-media PDF files •Building layers and using symbols •Interactivity, blends, and animations	Paths vs. Pixels: When, What, Where, and How Sandee Cohen Paths will be paths, and pixels will be pixels, and never the twain shall meet. But in this indepth exposé, the “Vector Babe” pries into the hidden secrets of vectors and bitmaps, uncovering tasty morsels such as: •How to ensure your vector artwork stays that way •Converting pixels to paths and vice versa
11:50am - 1:00pm	Lunch on your own
1:00pm - 2:20pm	Adobe Bridge for InDesign Users Sandee Cohen Bridge CS3 is a significant update to Adobe’s asset management tool, and understanding it is key to being efficient in the Suite. •Why Bridge makes managing your assets a breeze •Common keyboard shortcuts you just have to know •Organizing InDesign snippets and templates •Automating the Suite •Demystifying metadata	Colloboration Tools in Adobe Acrobat 9 Claudia McCue Acrobat has gone beyond sticky notes and markers; it’s now a portal to online conferencing with ConnectNow. You’ll see that there are multiple ways to share your files with colleagues, view them simultaneously, and manage markups.	Photoshop CS3 for Print Design and Production Ted LoCascio This session will focus on using the most powerful new Photoshop CS3 features for print design and production, including: •Making tonal corrections with the new Curves dialog box •The new Quick Selection tool •Refining selection edges for image extraction •Smart filters and adjustment layers and more!
2:20pm - 2:30pm	Break
2:30pm - 3:40pm	From InDesign to HTML Chris Converse Your boss just told you to put the annual report on the Web site? Learn how you can streamline the conversion of your InDesign documents into Web pages. •Preparing and packaging your pages for •Dreamweaver, or GoLive •Key issues to think about when converting documents •Exporting XHTML from InDesign CS3	I Didn’t Know Acrobat Could Do That! Claudia McCue You probably don’t think PDFs are very exciting. You probably think you can’t change anything in a PDF. Some of Acrobat’s most interesting capabilities aren’t obvious, so you may be surprised what’s possible, including: •Look! No hands! Automatically creating forms •Converting a color PDF to black-and-white •Retouching an image in a PDF •Checking image resolution for one (or all) images in a PDF •Comparing two PDFs to find the differences	Preparing Images for Layout David Blatner Separate myth from fact and delve into what you need to know to prepare your images for InDesign or QuarkXPress. RGB vs. CMYK Resolution Why metadata is your best friend Linking vs. embedding What’s different if you’re using InDesign CS3 What to use: TIFF, PSD, PDF, or...
3:40pm - 3:50pm	Break
3:50pm - 5:00pm	Essential InDesign Tips & Tricks David Blatner Learn how to make your pages fly with the essential shortcuts and techniques that top InDesign demons use every day! •Super-charging InDesign for a real-world production setting •Hidden and undocumented productivity features •Vital keyboard shortcuts for navigation and formatting		Photoshop for the Web and Flash Chris Converse You thought you knew the basics of making Web graphics in Photoshop, but Adobe has snuck in a number of cool features over the past few versions that you probably don’t know about. •Best practices for Web graphics •Slicing and dicing •Fireworks CS3 vs. ImageReady •Making the most of Photoshop’s HTML features •Flash CS3 integration
7:00pm - 9:00pm	Create Chaos 08 Welcome Reception Welcome to Chaos! Mix and mingle with creative professionals from around the country and across multiple industries at our opening reception.

Tuesday Oct 14th, 2008

Time	InDesign Track	Creative Suite Track	Pixel Track
8:00am - 8:30am	Registration and AskMOGO Help Desk
8:30am - 9:00am	I.T.I.P. Sponsored Presentation Rudy Warttmann Find out more information on the following plug-ins: •"Readabilites": find out the New Dale-Chall Readability Index of your text and more with one click •"InMath": real mathematical typesetting with InDesign/InCopy
9:00am - 10:20am	The Future of the Creative Suite Tim Cole, David Blatner If our calculations are correct, Adobe will be getting close to releasing Creative Suite 4 sometime before spring! They’ve already started showing upcoming technology with some public betas, blog posts, and demos (though no one ever knows exactly which features will actually make it in the final released product). Come see what cool stuff the future will bring at this insider look at the present and future of the Creative Suite.
10:20am - 10:30am	Break
10:30am - 11:50am	Multimedia and Interactive PDF Sandee Cohen InDesign is quickly becoming the world’s best tool for building “rich media” PDF files, full of audio, video, Flash, and hyperlinked buttons. Learn how to build interactive PDF files and what pitfalls might await you. • Supercool rollovers • Using transparency effects to your advantage • Dual-purpose files that play and print!	Dreamweaver and CSS Chris Converse Building a Web site without CSS is like building a skyscraper without rebar steel—the CSS is what provides strength and flexibility! Get up to speed fast with CSS and learn how to tweak and style like the masters. •Converting table-based layouts to CSS •How Dreamweaver makes CSS easy •Managing multiple CSS files	Keeping it Real: Creativity Unleashed! Colin Smith This session’s focus is on realism. From 3D in Photoshop to Hyper-realistic Photoshop illustration, HDR photography and blending everything together in Flash, this entertaining and informative session will raise the bar on what’s possible visually. You will be amazed at what’s possible with a little out of the box thinking. What you’ll witness: • Working with 3D in Photoshop • Plugins, that make you look like a star • Crafty ways of creating ultra realism in Photoshop • Extending the dynamic range of any photograph • Making a Photo look like an illustration • Merging Video into a Flash Environment (AKA Blade Runner Style)
11:50am - 1:00pm	Lunch Break On Your Own
1:00pm - 2:20pm	Building a Great InDesign Template David Blatner Building a template with which you or others can quickly lay out a document sounds far easier than it is. Learn the ins and outs of creating strong yet flexible templates. •Setting up master pages •Building robust styles •Automating page numbering and section headers •Best practices for documenting your work •Helpful plug-ins and resources	Symbols and Brushes in Illustrator Sandee Cohen Two of the most powerful features in Illustrator are the Symbolism tools and four different types of brushes. Discover how to unleash the hidden artist within you. • How to “paint” with symbols to create realistic grass, leaves, and textures. • How to turn a few strokes with the calligraphy and pattern brushes into astonishing artwork. • Understanding how to get a more organic feel to even the most simple artwork.	Bridge Tips for Photoshop Users Ted LoCascio There’s a lot in Bridge that has been developed especially for Photoshop users. From Camera Raw to the metadata and special sorting, discover how Bridge can become your better “Finder or Windows Explorer.” • The new stacks and loupe tools • Sorting, rejecting, and working with thousands of photos • Batch renaming and other automation tools • Working with camera information
2:20pm - 2:30pm	Break
2:30pm - 3:40pm	Building Long Documents in InDesign David Blatner Whether you are building a magazine, a catalog, or a book, it’s essential that you master InDesign’s long document features. •The Book file and its amazing features •Auto-numbering and auto-pagination •Sections: how and when to use them •Controlling page numbering, styles, and colors •across multiple files •Tables of contents and indexing	Cool Illustrator Text Effects Ted LoCascio Illustrator let you do jaw-dropping effects with text, but it’s not always obvious how to achieve greatness. Come have fun as we explore the ins and outs of text effects. •Text gradients •Avoid converting to outlines at all costs	Photoshop: Most Wanted Colin Smith Based on Colin Smith’s best-selling book and video series, we will explore some of today’s most requested special effects. From photorealistic textures to tricks with light and much more! Learn the secrets of the pros from an award-winning expert who has excelled in the field and understands your needs and deadlines. Say goodbye to boring images forever!
3:40pm - 3:50pm	Break
3:50pm - 5:00pm	Tips, Tricks, Q&A, and Scavenger Hunt Prizes Ensemble Everyone loves tips and tricks to use software in ways you don’t expect to achieve the results you didn’t think possible. Which of our presenters has the most useful tip? Or here's your chance to have us solve your last-minute questions. Plus, see the winning presentations of the Creative Suite Scavenger Hunt Designer Challenge. Loads of chances for everyone to win great prizes.		Digital Asset Management Best Practices Extensis’ presentation will explain digital asset management (DAM), the various categories of DAM, and best practices in implementing the right digital asset management for your environment whether on an individual desktop level or across large workgroups via server products.
6:30pm - 8:00pm	2008 Create Awards Cocktail Reception Mingle with the winners, judges and sponsors of the 2008 Create Awards at this opening reception of the Create Awards Gallery.

Web Design and Developer Conference (WDDC)

Wednesday Oct 15th, 2008

Time	Track A	Track B	Vector Track
8:00am - 9:00am	Registration and AskMOGO Help Desk
8:30am - 9:00am	Font Management: Best practices in OS X special 3rd party sponsored session presented by Extensis Take control of your fonts! The use of thousands of fonts in a creative typography workflow presents challenges to even the most organized of designers This session will explore these challenges and attendees will learn proven best practices in how to work efficiently with fonts in OS X, configure systems to minimize font problems and enhance workflows in both single-user and workgroup environments.
9:00am - 10:20am	Making Ideas Happen Scott Belsky Ideas don’t happen by accident - when creative professionals get organized, harness the forces of community, and become better leaders of themselves and others is when ideas flourish. How do you harness those forces to make your ideas come to life? After years of research, Behance Founder and CEO, Scott Belsky, has found a series of best practices common across some of the world’s most productive creative people and teams. Do not miss this general session event as he shares these tips and tricks to make your ideas lucrative and position your company for s%u0CCEss.
10:20am- 10:30am	Break
10:30am - 11:50am	WDDC Keynote: Ten Years of Web Standards Molly Holzschlag, molly.com Despite fancy tricks with DHTML available, by 1998 it became clear that Web designers and developers were hitting the limitations and differences between various Web browsers. Out of this frustration emerged the Web Standards Movement. In this compelling keynote, well-known standards advocate Molly E. Holzschlag will provide a bit of history on the movement, how it has fostered professionalism and best practices; and how the movement might be failing as HTML5 and a shift toward Web 2.0 style applications go from trend to reality.
11:50am - 1:00pm	Lunch on your own
1:00pm - 2:20pm	Lost In Your Own CSS, To Be Or Not To Be Jean-Francois (JF) Simard, FYE / Netdiver Building a design portal magazine from the grounds up using only CSS can prove daunting even for web standards pros. So, imagine for traditionally trained graphic designers, it can quick become the insurmountable road block. At Netdiver, this side of the business belongs to JF, the creative code officer in residence. He will share with you how to build, in smart steps, a stable and strong CSS that follows through the various stages of a design project.	Extending and Mashing up YouTube Geoff Stearns, YouTube In this session you will learn all about the many ways to extend and 'mash up' YouTube. From accessing the data API to creating your own custom YouTube player (controls and all) using Flash or Javascript. Features that will be covered include the new Javascript and Flash player APIs for controlling playback of YouTube content, the YouTube gdata API for querying and loading data from the YouTube site, and the new Chromeless player which allows you to build your own YouTube player with custom look and feel and behavior.	I Didn’t Know I Could Do That in Illustrator! Sandee Cohen If you’re one of the many people who own Illustrator but hardly scratch the surface of what it can do, this is the class for you. Let a nationally-recognized trainer and author give you the low-down on this extraordinary program, including production-oriented tasks to help you build more efficient files that can be edited easily.
2:20pm - 2:30pm	Break
2:30pm - 3:40pm	Online the Brand is You Carole Guevin, FYE / Netdiver Portfolio websites for designers and developers can be a compelling way to switch jobs and find new clients. Carole, editor of Netdiver.net, will share tips that she has gathered from the thousands of sites that she has reviewed since inception. These tips will show you the essential ingredients you need and why your online portfolio is all you've got, how to promote yourself as an individual brand from a communication point of view and kick your butt into gear to build a strong presence that brings in the money... uh... the results.	Designing Websites That Don’t Look Like Websites Leo Arroyo, Chopping Block Chopping Block has been rocking out websites that become hit after hit for clients like BravoTV, Dave Matthews Band, iVillage, CosmoGIRL!, Sony Picture Classics and the like. In this session, principal Tom Romer will show us the motivation behind their designs, share some of the history of the Block, share some of their most recent work, and give tips for taking your web design projects to the next level.	Adding the Wow Factor to Flash Animations Colin Smith Okay, so you can animate something in Flash. Now it’s time to take the next step and make your animations sizzle and pop!
3:40pm - 3:50pm	Break
3:50pm - 5:00pm	JavaScript for People Who Don’t Code Christopher Schmitt, Heat Vision Web Designers feel comfortable with complex digital imaging software such as Photoshop and Illustrator and marking up pages with XHTML CSS. However, to break through a static Web page, today’s Web designer needs to work with JavaScript to add interactivity and custom usability enhancements, which can be intimidating for right-brain thinkers. In this session, we cover how JavaScript frameworks like jQuery can save time, hair loss and still add the cool.	AIR/SWF Photoshop/Illustrator: What Happens When They Talk? Drew Trujillo, a.k.a. Dr. Woohoo! After helping Adobe develop multiple tools related to driving Adobe apps from AIR applications and Flash Panels, Dr. Woohoo has an inside view of how to combine these worlds in order to create tools, designs and animations that would otherwise be insane to attempt without them. Woohoo will demonstrate how he’s generating his artwork using two new Adobe tools that simplify the process of driving Adobe apps from AIR applications and/or Flash Panels. This inspiring session will also explore new color, brush and experimental tools Woohoo has created for Adobe and for his own company with the objectives of streamlining the creative process, while also kicking open the doors to new creative possibilities.	Video and Flash: Real-World Video Project with Flash, AfterEffects, and Production Studio Colin Smith The whole Creative Suite is far greater than the sum of its parts. Learn to use these powerful tools together to build exquisite visual and interactive masterpieces! In this session you will learn how to build a real-world application to deliver Video to the web and DVD. •Cue points for Navigation •Skin the video component •Control playback with ActionScript 3 •Full Screen H264 Video •Add Closed Captioning

Thursday Oct 16th, 2008

Time	Track A	Track B	Dreamweaver Track
8:30am - 9:00am	Registration and AskMOGO Help Desk
9:00am - 10:20am	Empowering CSS: An Imaginative Use of Styles Christopher Schmitt, Heat Vision Award-winning author and web professional Christopher Schmitt presents a demonstration of taming CSS. As Web designers, we shouldn’t accept CSS properties and values on their face value. Instead we need to learn how to push them away from their everyday uses and re-think how they can be applied for greater, more complex designs.	Understanding the Power of Content Management Systems Tim Frick, Mightybytes If you're not using some sort of content management system (CMS) on your website, then you are missing out on a very powerful tool that can not only simplify the process of site updates, but also give you control over extended functions such as forms, e-commerce, forums, blogs, and so on. Learn the ins and outs of working with various CMS options that are available, compare blogging systems vs. CMS, and demystify the workflow process of configuring a CMS for your own site. This session will help you decide which CMS option may be right for you and get you started on the path of managing your own online content.	Elegant Web Typography Jeff Croft Even in our day of web videos and podcasts, text is still the king of content on the web. Great typographic sensitivity is one of the hallmarks of sites that exude a professional confidence. From type sizing and coloring to leading., kerning, and measures to proper usage of quotes, dashes, and bullets, to choosing appropriate typefaces, this session will demonstrate using CSS and other modern web technologies to display type on screen with elegance and impact.
10:20am - 10:30am	Break
10:30am - 11:50am	Being Creative is Not a Job Carole Guevin, FYE / Netdiver To spark the flat out days, get a jar of these powerfull instant latency lot of suggestions, PILLS for the creative mind to stay inventive and maintain inspiration and lead you to blazing concepts and massive ideas.	Introduction to Django Jeff Croft, Blue Flavor Web development frameworks written in dynamic languages are all the rage these days, and Django is one of the most popular of the bunch. Written in Python, Django allows you to very quickly put together web applications of all sorts with less code than most other platforms. The session will give you a good introduction to Django so you can get started writing applications right away.	Tips for Getting Your Videos on the Web Tim Frick The explosion of online video has taken the Web by storm, but the simplicity of posting a file to YouTube has made professional, high-quality online video the exception rather than the rule. In this age of sophisticated users who can sniff out bad design and usability from miles away, you need online video that enhances rather than detracts from the web experiences you create. This session will focus on video workflows from acquisition to distribution, with a concentration on simple and cost-effective tips you can employ to make your video stand out. Includes topics will range from demystifying the alphabet soup of video formats to production, editing and compression techniques that will keep your video on par with the professionals. Distribution tools like TubeMogul, which can help you distribute and track video clips across multiple social networks, will also be discussed.
11:50am - 1:00pm	Lunch on your own
1:00pm - 2:20pm	Animating the Laughter Leo Arroyo, Chopping Block Ever refresh a website multiple times just to see how an animation is done? Us too! Tom Romer will walk us through the process of creating frame-by-frame animations with Flash and show us how a little bit of finesse can make them really pop on the screen. He'll also provide tips on how to use flash without making it overbearing on the design aesthetic or user experience.	Dreamweaver 101 Daniel Schutzsmith Dreamweaver has become the leader in HTML editing applications because it allows the web designer to use it in a design oriented approach, rather than needing to always rely on hand-coding. This session will show us a complete overview of the interface as well as how to insert images, text, links, work with CSS, and setup a Site for complete integration into your existing website.	Intro to SPRY Chris Converse What if you could build a site with all kinds of amazing gadgets, tabbed interfaces, collapsible panels, animated transitions, and more... without having to write any code? That’s what Adobe is delivering with the Spry Framework for AJAX in Dreamweaver CS3. These features have to be seen to be believed! •Integrate dynamic data into Web pages quickly! •Let Spry Effects add visual transitions to your page elements •Finding and implementing the components you need
2:20pm - 2:30pm	Break
2:30pm - 3:40pm	From PSD to XHTML CSS 4TW! Christopher Schmitt Digital images in GIF and JPEG format laid the foundation for what the Web is today, a visually engaging place for information and commerce. Yet going from a final design to a crafting usable Web elements can be a daunting task if one doesn't know how to properly design for the medium or know the limitations of CSS-enabled designs. In this session, you will learn about the decision process and steps involved in converting a finished graphic design into sensible Web-based images that can readily be used within a valid XHTML CSS Web document.	Selling Web Design : How to Get the Clients & Projects You Want Daniel Schutzsmith Selling is often seen as a black art that, frankly, often scares and stuns many creative business owners. This session will break down the myths and stereotypes of selling and present some new, fun, and productive approaches to going from a lead to a close. We will discuss various parts in the process, tools your can use, how you can get the whole team involved, and learn how we can use our creative capabilities to set us apart from our competitors. Other topics such as proposals, estimating and scoping a project will be discussed as well.	Intro to Using XML with SPRY Chris Converse One of the most intriguing features of SPRY is the work Adobe has done making dynamic data a snap. Using XML as a "data source," you can add dynamic interactive content to your web page. What's more, Dreamweaver has a complete visual representation of your data... you'll be shocked at how easy this can be. •Create an XML document •Define SPRY data sets and regions •Design with a visual representation of your XML data
3:40pm - 3:50pm	Break
3:50pm - 5:00pm	Final WDDC Tips, Tricks, Q&A, and Scavenger Hunt Prizes Ensemble Everyone loves tips and tricks to use software in ways you don’t expect to achieve the results you didn’t think possible. Which of our Web Developer and Flash presenters has the most useful tip? Or here's your chance to have us solve your last-minute questions. Plus, see the winning presentations of the Creative Suite Scavenger Hunt Web Developer Challenge. Loads of chances for everyone to win great prizes.
8:00pm - 11:59pm	New Renaissance Closing Party (Create Chaos) This is where it all comes together, under flashing lights, thumping bass, and great food and libations. A true collision of sights and sounds, mixed with creative visionaries freshly stimulated by 4 days of intense creativity. This is the spark that ignites the new renaissance, and allows us to celebrate what we do as creative professionals.